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A-One seized niche market
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A-One seized niche market Hotels, booking cancellations
FOOD CLICK: Salmon at Banyantree

A-One seized niche market

The A-One Hotel Pattaya uplifts itself by renovating the four-stars hotel and extra room service for the niche market i.e. the handicapped. The average is expected 30-40% It is not worried about the political situation. It urges to expand the foreign and mice markets.

Mr.Somkiet Ratanaopath, Managing Director, A-One Hotel Pattaya, said to www.iclicknews.com that the hotel spent 500 million baht to renovate itself and decorate the hotel to be uplifted on the four-stars level comprising of 246 rooms with Wire Fire to serve the guest more comfortable.

In terms of the IT investment, the hotel sets around 4-5 million baht to install Wire Fire in every building including the LAN system.

Besides, the hotel open the extra room and any facility for the handicapped. The expected average is around 30-40% Most will be foreigner, Thai, respectively.

Mrs.Chantana Ungsavotai, Managing Director, A-One Hotel Pattaya, said that the outstanding point of the hotel is both hotel and hospital to serve the handicapped and the old.

At present, the room has Supreria, Delux, Royal Sweet, and Beach Delux that are able to see the sea view clearly. The price for the Thai will offer the special discount at 40% The other services have many service like spa, fitness, karaoke, etc. There are 6 large meeting room like 1,000 persons of the theatre. The restaurant has the international, Thai, Japanese, and Chinese food.

“The main target group is both foreigner and Thai. At this time, most tourists are Russian, Middle Eastern, and Korean.” Managing Director said and added.

In terms of the total sale , this year aims at 70-80% in the high competitive situation. Anyway, the future plan will open the hotel and resort around 80-100 rooms. Moreover, the hotel will build the A-One brand to be well-known among the foreigner and Thai.

Marketing Strategy of A-One Hotel Pattaya
Strategy Goal
1. A-One Hotel. Brand Building.
2. USP. Hotel/Hospital.
3. Marketing Strategy. 40% of Special Discount for Thai.
4. Target. Foreigner/Thai.
5. Total Sale. 70-80%

Source: I Click Data Center (http://www.iclickmag.com)

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Chiang Mai resort aims to lead Mice shift

RatiLanna Riverside Spa Resort, a luxury 75-room boutique resort, has hooked up with the Preferred Hotel Group (PHG) international marketing group as Chiang Mai attempts to tackle its room glut by targeting the Mice sector. As a member of PHG, the new one-billion-baht resort will be integrated into PHG's global marketing network for promoting hotels and attracting high-end tourists. The US-based PHG has five brands and its 650 affiliated hotels in 75 countries have more than 115,000 guests. It also has global sales offices in 28 cities. According to RatiLanna general manager Vorapong Muchaotai, PHG would help RatiLanna reach its key markets: leisure visitors from Europe, North America and the Middle East and the international meeting, incentive, convention and exhibition (Mice) market. Located on the Ping River in the heart of Chiang Mai, RatiLanna Riverside Spa Resort is currently offering deluxe rooms from 5,400 baht per night, half the regular quoted rate.

Mr Vorapong, who is also deputy president of the Chiang Mai Tourism Association, said the association and Chiang Mai's public sector were trying to attract local and global corporate clients by offering low prices for Mice activities in the northern province. The association has partnered with the Thailand Convention and Exhibition Bureau (TCEB) and the Thailand Incentive Convention and Exhibition Association (TICA) to invite 100 foreign and Thai Mice operators to see Chiang Mai's readiness for the Mice industry. It will also participate in the Incentive Travel & Conventions Meeting Asia in Bangkok in October, an event for more than 500 Mice operators worldwide.

He said Chiang Mai was desperate to focus more on the Mice market because of a substantial room oversupply that has kept average hotel below 50% for the past three years. According to the Chiang Mai Tourism Association, while tourist arrivals rose an average of 7% annually from 2005-07, the same period saw a double-digit increase in the number of hotel rooms. Tourism and Sports Ministry figures showed 20,816 hotel rooms in Chiang Mai at the end of 2007, compared with 16,673 in 2005. However, revenue from tourism fell to 39 billion baht in 2007 from 40 billion in 2006 and an average of 45 billion baht from 2001 to 2005. While Chiang Mai attracted 5.59 million visitors in 2006 a rise of 39% from 2005 this was mainly driven by the Royal Flora exhibition and the figure fell 4.4% in 2007 to 5.35 million.

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FOOD CLICK
Shabu Shabu, Japan style

By Nakchim

In this week we invited the new menu.

Shabu Shabu, Japan style.

The price to start baht 399 per one person.

,to eat by 90 munuite, at Mo Mo Paradizs

Bangkok, 7 floor, Central World, to service everyday.

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