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A-One seized niche market
The A-One Hotel Pattaya uplifts itself by renovating the four-stars hotel
and extra room service for the niche market i.e. the handicapped. The
average is expected 30-40% It is not worried about the political
situation. It urges to expand the foreign and mice markets.
Mr.Somkiet Ratanaopath, Managing Director, A-One Hotel Pattaya, said to
www.iclicknews.com that the hotel spent 500 million baht to renovate
itself and decorate the hotel to be uplifted on the four-stars level
comprising of 246 rooms with Wire Fire to serve the guest more
comfortable.
In terms of the IT investment, the hotel sets around 4-5 million baht
to install Wire Fire in every building including the LAN system.
Besides, the hotel open the extra room and any facility for the
handicapped. The expected average is around 30-40% Most will be foreigner,
Thai, respectively.
Mrs.Chantana Ungsavotai, Managing Director, A-One Hotel Pattaya, said that the
outstanding point of the hotel is both hotel and hospital to serve the
handicapped and the old.
At present, the room has Supreria, Delux, Royal Sweet, and Beach Delux
that are able to see the sea view clearly. The price for the Thai
will offer the special discount at 40% The other services have many
service like spa, fitness, karaoke, etc. There are 6 large meeting room
like 1,000 persons of the theatre. The restaurant has the international,
Thai, Japanese, and Chinese food.
“The main target group is both foreigner and Thai. At this time, most
tourists are Russian, Middle Eastern, and Korean.” Managing Director said
and added.
In terms of the total sale , this year aims at 70-80% in the high
competitive situation. Anyway, the future plan will open the hotel and
resort around 80-100 rooms. Moreover, the hotel will build the A-One
brand to be well-known among the foreigner and Thai.
| Marketing Strategy of A-One Hotel Pattaya |
| Strategy |
Goal |
| 1. A-One Hotel. |
Brand Building. |
| 2. USP. |
Hotel/Hospital. |
| 3. Marketing Strategy. |
40% of Special Discount for Thai. |
| 4. Target. |
Foreigner/Thai. |
| 5. Total Sale. |
70-80% |
Source: I Click Data Center (http://www.iclickmag.com)
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