Property Perfect unveils its 2026 business plan, targeting 11 billion baht in sales. It emphasizes five key strategies: new home designs in every segment, rigorous construction quality control, enhanced services at 25 Health & Lifestyle Clubs, increased revenue from joint ventures, and expanded recurring income generation to reach 30% within three years.

Mr. Sanit Atthayanasakul, Chief Executive Officer of Property Perfect Public Company Limited, revealed that the overall real estate market is facing its most challenging period in two decades. Both supply and demand have fallen to their lowest point in 20 years. New project launches continue to decline. This year, the number of new units is expected to reach only 30,000, while demand for housing is projected to be around 46,000. This reflects declining consumer purchasing power, or those delaying purchase decisions due to the economic situation showing no signs of recovery.

Economic and political factors are two key factors impacting the real estate business, with both Thai and foreign customers postponing their investment purchases. The recent transition of political leadership has led to a lack of clarity and continuity in economic policies, leading to a rapid decline in confidence in the real estate business. It is estimated that the overall market will stabilize after next year's elections. A new government capable of rebuilding confidence, coupled with a strong economic team, will be a key mechanism for the recovery and growth of the Thai economy going forward.

In 2026, the sales target is set to return to baseline at 11 billion baht, despite the market's challenges. Amidst this situation, Property Perfect is proceeding cautiously and implementing efficient management. In 2026, the sales target is 11 billion baht, comprising 9 billion baht from Property Perfect's projects and another 2 billion baht from condominium projects under its subsidiary, Grand Asset Hotels & Property. This represents the company's target for recovery, despite the market contraction. The company is confident that it will achieve its sales target, leveraging its extensive experience in the real estate business and data-driven insights that enable product development to more accurately meet market needs.

In 2026, the company's key strategy is to enhance its product and construction quality. The company plans to launch new housing models in all segments, including single-detached houses, duplexes, and townhomes. These are designed collaboratively by internal and external architect teams. This includes redesigning the house layout and enhancing the interior functionality, coupled with stricter construction quality control. The company will develop a higher standard inspection process and revamp existing projects to remain competitive in the market and meet the needs of today's consumers.

Renovating 25 clubhouses into full-fledged Health & Lifestyle Clubs. In addition, the company plans to renovate 25 clubhouses within its various projects into "Health & Lifestyle Clubs," a new type of common area focused on health and convenience. This comprehensive approach will enhance the quality of life for project members and create added value for the projects. This is expected to be a key factor in achieving sales targets.

Organizational Restructuring – Plans to invest in businesses generating 30% recurring income within three years. The company is also analyzing strategic opportunities to build a strong foundation by streamlining the organization structure, focusing on increasing revenue from joint ventures, and seeking additional revenue from other businesses. This initiative aims to expand opportunities in recurring income generating businesses to diversify risks and ensure long-term stability. The company is currently planning investments in businesses with the potential to generate consistent revenue streams, aiming for a recurring income share of at least 30% by 2028, without relying solely on revenue from residential project development.

Go To Lead