Ms. Rungphech Chitanuwat, Regional Portfolio Director – ASEAN at Informa Markets, said According to the Global Wellness Institute (GWI), the global health and wellness economy is expected to grow at an impressive annual rate of 8.6% until 2027, with the market value surpassing $8.5 trillion, equivalent to approximately 306 trillion baht. This represents almost double the market size compared to 2019 and exceeds the growth rate of the global economy.

“The growth is happening across both consumer and business sectors. As the organizer of International Healthcare Week 2025 (CPHI South East Asia, WHX Kuala Lumpur, WHX Labs Kuala Lumpur), Food Ingredients Asia Thailand 2025, and Vitafoods Asia 2025, we see tremendous business opportunities in the healthcare industry. This includes pharmaceuticals, medical services, medical technology, food innovation, dietary supplements, and health products,” Ms. Rungphech stated.

Moreover, Malaysia’s pharmaceutical market benefits from strong government support, creating highly attractive business opportunities for Thai entrepreneurs looking to expand and develop their ventures in the region,” she added.

The International Healthcare Week 2025, held from July 16–18, 2025, at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, Malaysia, will include: CPHI South East Asia 2025, an exhibition, technology showcase, and conference covering the pharmaceutical manufacturing industry in Southeast Asia. WHX Kuala Lumpur 2025, a medical device exhibition. WHX Labs Kuala Lumpur, an exhibition for medical laboratory equipment and innovation. Meanwhile, Vitafoods Asia 2025; Asia’s leading event on functional ingredients and dietary supplements products & solutions and Food ingredients Asia Thailand 2025; ASEAN’s largest food ingredients event will take place from 17–19 September 2025 at Queen Sirikit National Convention Center (QSNCC) in Bangkok, covering the entire exhibition hall space.

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