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MEDIA PROFESSIONAL ETHICS and RELATED LAWS 140-3171
By Kritika Noparat
Introducing the course: Basic knowledge of ethics,
1 Media professional ethics and related laws
2. Ethics, Concepts, Meaning
3. Importance and Professional Ethics of Media
4.Professional Ethics of Media
Case Study
5.
Professional Ethics of Online and Social Media
Case Study
6.Professional Ethics of Digital Media, Social Responsibility
Case Study
7.Concepts and Media Control Organizations in Foreign Countries and Thailand
Case Study
8.Midterm Exam
9.Concepts, Meaning and Importance
Laws Related to Media
10.Rights and Duties of Journalists
Freedom of Journalists
11.Personal Data Protection Act (PDPA)
12.Defamation Laws
Laws Related to Violations
13.Consumer Protection Laws
Food, Drugs and Others Related to Advertising
Consumer Protection Laws
14.Copyright and the Media
Copyright Act B.E. 2537
-Copyrighted Work
-Acquisition of Copyright
-Copyright Protection
15.Computer Act,Group Report Presentation, Seminar Summary, Analysis
16.Final Exaim
1.Student Exercises/ Individual/ Group Work
Week 3 /5/7/9/11 10 points
2.Content Question-Answering, Presentation and Analysis Punctuality, Ethics and Responsibility
Week 1-7/9-15 15 points
3.Continuous Learning Development/Study Behavior/Punctuality/Participation in Class
Week 1-7/9-15 15 points
Midterm Exam Week 8 30 points
March Saturday 7,2026 8.45-10.15 hr.
Final Exam Week 17 30 points
May Friday 15,2026 9.00-12.00 hr.
Total 100 points
Basic knowledge of ethics
Black, Steele and Barney say that the word ethics comes from the Greek word ethos, which means a person's qualities or the way he or she acts that make him or her a good person. Ethics is a branch of philosophy that deals with moral thinking, or thinking about moral problems, or making moral judgments.
It deals with what we "must do" (because it is our duty) or "should do". What obligations do we have to our fellow human beings? What should we do to make the world a better place? This is what we call "Doing Ethics," which is the art and skill of thinking rationally, with principles, and with consistency that is not easily distorted
Prof. Keerati Boonchuea said that there are two virtues in life:
1.Living for the others and commitment to a life of service to others. That is, to the point of being moral according to universal definition.
2. To work to overcome the barriers that divide us as human beings. Emphasize the universal virtue of love.
Prof. Keerati Boonchuea: The 7-bar Ethics Historical Dimension since 1976 states:Since when did humans begin to have a glimpse of moral consciousness? It is impossible to find evidence to confirm it with certainty at this time.
From observing the lives of higher animals, we have found that they seem to know how to practice ethics.For example, we have observed that ants and bees are selfless and united, camels are careful, monkeys know how to live in society, and elephants know how to obey their leaders.
Basic knowledge of ethicsHowever, these practices are instinctive. There is still nothing that indicates true ethics and morality. Because it has been said that ethics and morality are measures of behavior, and behavior must assume that there is a conscience.
Introduction to Ethics
However, from such observations, we can conclude that the practice in accordance with ethics comes before consciousness. Therefore, if humans really evolved from animals, humans would have acted in accordance with ethical principles by instinct.
Introduction to Ethics
If one acts contraryly, it is a violation of ethics, and then one gradually realizes that such practice is in accordance with ethical principles. Therefore, it can be seen that the problem of the beginning of ethical awareness is a problem that is as difficult to decide as the problem of when humans begin to become human. We may say in broad terms that when humans begin to become human, they are already under the framework of certain traditions, which instincts have stimulated to be practiced until they become accustomed to, accumulated, and passed on to each other for a long time before becoming human.
Therefore, it can be said that the glimmer of conscience has begun to appear in higher animals.
For example, the mother Pellican bird has a great selfless nature. When her young are still in the nest, she will diligently find food to feed her young. And if there is not enough food for her young one day, she will peck her own chest, making it bleed and arching her chest so that her young can suck blood from her chest to satisfy her hunger.
Media Ethics
By Emeritus Professor Sukanya Sudbantad
Meaning of the word ethics
Ethics comes from the Greek word ethos, which means personality or what good people do in order to have a good personality. But in general, ethics has a philosophical basis that concerns human decisions to choose between good and evil. The word morality comes from Latin, which means the way people behave.
Media Ethics
By Emeritus Professor Sukanya Sudbantad
Therefore, morality means the traditions that society accepts or means the application of ethics in real life.
Basic knowledge of ethics
Ethics of online journalists (Online Journalist)
1. Must adhere to facts, accuracy, precision and completeness.
2. Present news for the benefit of the general public, without seeking personal or group benefits.
3. Present news without embellishing the content of the news, without expressing opinions.
4. Must refrain from presenting news because of bias or prejudice.
5. Presenting news from other media or other sources must state the source of the news, images or video clips.
Ethics of online journalists (Online Journalist)
6. Presenting news that alludes may cause damage to other persons or organizations. The accused party must be given an opportunity to present the facts.
7. Presenting news, images, video clips, live streaming (LIVE) that is incorrect or violates others must be corrected immediately.
8. Presenting news must state the name and surname of the news provider, except for the safety of the source.
9. Presenting news or images must not violate the dignity of humanity, children, women and the disadvantaged. 10. Do not present news images, clips, videos, live streaming (LIVE) that are obscene, lewd, or shocking.
Basic knowledge about ethics
Social media and digital media professional ethics
1. Do not engage in any behavior that may damage the profession.
2. Do not boast or use your position to claim any rights or benefits.
3. Refrain from accepting valuable bribes.
4. Refrain from any benefits that may damage the profession.
5. Refrain from violating personal rights, except for the benefit of the public.
Basic Knowledge in Social Media
Steve Hill # Paul Lashmar. 2014. p.145 Media
Social media has changed the rules of media and editors are like the gatekeepers of information. Readers are consumers of content.
The media are the producers of content. Editors are the ones who select content and control its quality. Social media users are living under different rules at different times.
From the research on the analysis of media satisfaction in reporting news information via online media, social media (Social Media) and digital media.
Kritika Nopparat (2017) found that reporters believed that presenting false news and images was the most unethical and irresponsible act towards society, with 300 people, 75.0 percent. Next was stealing information from news sources, with 119 samples, 29.8 percent.
Third, information was not neutral, with 118 samples, 29.50 percent. Attacking news sources, with 71 samples, 17.80 percent.Horrifying news and images, with 68 samples, 17.00 percent. Exposing off-record information, with 41 samples, 10.30 percent. Exposing information affecting international relations, with 36 samples, 9.00 percent. Exposing stock insights, with 29 samples, 7.30 percent. Others, with 12 samples, 3.00 percent.
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