Honda Continues to Elevate Service Standards
Through the Honda Skill Contest 2026
Honda Automobile (Thailand) Co., Ltd. continues to elevate service standards and strengthen its brand to become the number one choice in customers' hearts. This commitment is reflected in the Honda Skill Contest 2026—held for the 36th consecutive year under the concept "Excellence in Motion: Surpassing Limits, Striving for Excellence." The event serves as a crucial platform for developing the potential of personnel across Honda’s nationwide dealer network, enhancing their knowledge, expertise, and service skills to adapt to evolving markets, consumer behaviors, and rapidly changing automotive technologies. The initiative aims for excellence in every dimension of customer care, ensuring the delivery of service experiences that build confidence and trust at every touchpoint throughout the Honda ownership journey—a foundation for a strong brand and a driving force for the sustainable growth of the Thai automotive industry. The Honda Skill Contest 2026 saw participation from over 2,219 individuals representing more than 200 Honda dealerships nationwide. Following a rigorous selection process, 120 finalists advanced to compete in 10 categories—ranging from sales, service, maintenance, and body & paint repair to customer relations, parts management, new vehicle quality inspection, and the promotion of safe driving. The event demonstrates the readiness of Honda personnel to deliver confidence-inspiring experiences across all service roles, covering every aspect of the customer journey.
This competition... This reflects Honda’s unwavering commitment to continuously fostering and developing its workforce—a cornerstone of the brand’s strength—thereby ensuring a trustworthy and reliable service experience throughout the vehicle ownership journey. At the same time, it elevates standards across the dealer network and boosts the overall competitiveness of the Thai automotive industry. Guided by the philosophy of "Developing Skilled People, Building a Strong Brand, and Creating a Sustainable Industry," Honda aims to drive genuine, shared growth for the organization, its customers, and society. For more information, please visit any Honda showroom nationwide or contact the 24-hour Honda Call Center at 0 2341 7777.
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