Isuzu Exports 3 Million Vehicles
from Thailand to Global Markets
Mr. Takashi Hata, Managing Director of Tri Petch Isuzu Sales Co., Ltd., revealed that, “This achievement of exporting 3 million Isuzu vehicles is a significant milestone reflecting the potential of Isuzu and Thailand as one of the world's most important vehicle export production bases.” Isuzu moved its pickup truck production base from Japan to Thailand in 2002 to produce and sell domestically as well as export to over 120 countries worldwide. Isuzu vehicles produced in Thailand are widely recognized for their high quality, Japanese standards, durability, fuel efficiency, and excellent performance. This success proves that Isuzu vehicles manufactured by Thai people are the most trusted and sought-after vehicles by consumers globally.”
Most recently, in April, production and export of the electric pickup truck, the “Isuzu D-Max EV,” the first brand from the Thai production base to Europe, began. Mr. Takashi Hata added, “Isuzu has a clear business strategy, committed to growing together with Thailand.” "We have concretely built a strong value chain for the Thai automotive industry through massive investment in production, the use of locally sourced parts (over 90%) in pickup trucks, and making pickup trucks a product champion exported to over 120 countries worldwide. Furthermore, technology transfer has been facilitated by relocating R&D centers from Japan to Thailand for both small and large vehicles. This has created a broad, deep, and robust global automotive industry supply chain, contributing to Thailand currently having over 2,500 automotive parts manufacturers and employing over 850,000 people in the industry."
Isuzu began its business in Thailand in 1957, opening its first vehicle production line in 1963, and has consistently used Thailand as a production base for both domestic sales and exports, even during various crises. This demonstrates rapid growth over the past decade, and currently, Isuzu vehicles are produced in Thailand in significant quantities. A total of over 6 million vehicles were exported, with nearly 50% being traded. The export figures are as follows: 1 million vehicles exported in 2014, 2 million vehicles exported in 2019, and 3 million vehicles exported in 2025.
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