Honda Automobile (Thailand) Co., Ltd., led by Mr. Koji Iwanami, President and CEO, has shared its perspective on the Thai automotive industry. Honda views the automotive sector as entering a new era where vehicles are evolving beyond mere modes of transport into intelligent mobility platforms—connected and software-driven—designed to meet consumer demands that increasingly prioritize safety, convenience, and sustainability.

Honda believes that in the future, technologies related to electrification, connectivity, and intelligent systems will play a pivotal role in elevating the mobility experience—making it safer, more convenient, and more environmentally friendly. This aligns with the company's long-term goals of achieving a collision-free society and carbon neutrality.

Regarding Thailand, Honda remains confident in the country's long-term potential and competitiveness. The company recognizes Thailand's strengths, which include a comprehensive automotive industrial ecosystem, a highly skilled workforce, a robust supplier network, and government policies that consistently support industrial development. These factors are crucial in enabling Thailand to maintain its strategic role as a key market, a production hub, and a regional center for the transition toward future automotive technologies.

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