Mr. Bodin Boonvisut, CEO of Metro Group, revealed that “Hongqi,” a Chinese car brand with a long history and luxurious image, a leading car in the country manufactured by FAW Group (First Automotive Works), the first automobile company in China established by the central government, will officially launch in the Thai market in mid-year. Metro Group will be the distributor, with the authority to appoint dealers and a strategic partner in planning to make “Hongqi” a strong luxury car brand in Thailand. It will showcase its distinctive design, performance, quality, and international safety standards. Metro Group's strengths, including over 70 years of expertise in the Thai automotive business and its third-generation management, will provide confidence in marketing activities, comprehensive service, after-sales service, and spare parts availability, ensuring a dignified launch for the “Hongqi” brand in Thailand.

“Hongqi,” meaning “Red Flag,” is a car used as a vehicle for Chinese leaders. Becoming a symbol and source of national pride, the "Hongqi" cars entering the Thai market will range from ultra-luxury to premium, catering to the luxury car market and the expanding electric vehicle market, which is shifting from the mass market to seriously meet the needs of premium customers.

"I have been impressed with 'Hongqi' cars since I was a child, knowing them as the personal vehicles of the Chinese leader. The more I learned about the Chinese automotive industry, the more I felt that 'Hongqi' was a truly special car. This led me to get to know the FAW Group, and both sides developed confidence. Thanks to the good diplomatic relations between Thailand and China, 'Hongqi' chose Thailand as one of the first countries to enter the Thai market with right-hand drive vehicles." "And it serves as a medium reflecting even stronger international relations. Finally, I and Metro Group hope to have the opportunity to introduce other FAW Group brands in the future," Mr. Bodin concluded.

Currently, FAW Group exports "Hongqi" cars to 87 countries and regions worldwide, including Europe, Latin America, Southeast Asia, the Middle East, and Africa. It has more than 120 dealers overseas. In Southeast Asia, these include Thailand, Myanmar, the Philippines, Singapore, Indonesia, and Malaysia, with future dealer appointments planned.

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