Mr. Ta Shen Shen, Managing Director of SAIC Motor-CP Co., Ltd., revealed that, “MG believes that the growth of the automotive industry does not depend solely on technology, but also on personnel and the customer experience at every point of service. “MG SMILE” is our motto, making the customer’s “smile” the true measure of success, from the moment they step into an MG dealership to every stage of their ownership. This aligns with our core value, “IN THAILAND FOR THAILAND,” which drives us to develop every showroom and service center into a “User Relationship Operation Center.” We believe that brand sustainability comes from listening to and developing based on real customer experiences. All of this reflects MG’s approach of creating differentiation through the value and quality of its products and every aspect related to customer satisfaction.”

SAIC Motor-CP Co., Ltd. and MG Sales (Thailand) Co., Ltd., the manufacturer and distributor of MG vehicles in Thailand, announced an upgrade to their service standards with the key objective of enhancing the comprehensive customer experience, covering every point from internal company processes to external parties, from advising customers on their first car purchase to after-sales service. With heartfelt customer care and attention to detail at every step, MG strives to deliver smiles and lasting impressions throughout the vehicle ownership process. This is coupled with the "IN THAILAND FOR THAILAND" philosophy, which aims to develop products and services that meet the needs of Thai consumers and enhance their quality of life through world-class automotive technology and services. The goal is to build strong relationships with customers at every important moment of their journey. "MG SMILE" represents the ultimate objective of creating a positive customer service experience through a corporate culture that connects all MG departments. This elevates and standardizes the customer experience systematically, encompassing the entire customer journey from sales to after-sales service. The key objective is customer satisfaction and smiles, reflecting the trust customers place in MG and the organization's commitment to delivering a positive experience at every stage of service.

In the sales experience, the service is designed to elevate the customer experience from the initial stages of the purchasing decision. It's transparent, friendly, and empowers customers to confidently choose the vehicle that best suits their needs. Key principles include providing advice without pressure, and ensuring clarity and transparency in all information. And to support decision-making that suits customers' lifestyles. This is conveyed through “5 Smile Moments” designed to create positive experiences at every step, including: a friendly first impression from a welcoming welcome and initial information (First Contact Smile); recommending a car that suits the customer's needs and lifestyle with understanding (Discovery & Recommendation Smile); a test drive experience that allows customers to feel the performance and build confidence (Test Drive Experience Smile); providing clear, transparent, and easy-to-understand pricing and finance information (Transparent Pricing & Finance Smile); and a happy moment on delivery day, providing a smooth and memorable start to a new journey with MG (Delivery Day Celebration Smile).

Regarding after-sales service (Service Journey), it has been developed to enhance the continuous customer care experience after vehicle delivery, making it convenient, transparent, and building long-term confidence, based on key principles such as ease of service access and clarity at every step. And confidence in ongoing care, along with “6 Smile Moments” that reflect customer care at every stage of use, including: Convenient, fast, and hassle-free service appointment scheduling (Service Booking Smile) Smooth and systematic service arrival and registration experience (Service Arrival & Check-in Smile) Comfortable and pleasant waiting experience (Waiting Experience Smile) Standardized, fast, and efficient service quality (Service Quality & Speed ??Smile) 24-hour emergency assistance for peace of mind on every journey (24/7 Roadside Assistance Smile) Ongoing follow-up and after-service care to build long-term customer relationships (Follow-up & Relationship Smile) For more information, please contact the MG CALL CENTRE at 1267.

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