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Honda to Adopt New “H mark” Logo for Automotive Business
Symbolizing Honda's Future Automotive Business
Honda Motor Co., Ltd. has announced the upcoming adoption of a redesigned H mark logo to symbolize its commitment to driving the Honda automotive business into the future.
First introduced in 1963 as a symbol for Honda vehicles, the H mark logo has been continuously used across various automotive products and business activities, undergoing several design revisions over the years.
The redesigned H mark logo coincides with the development of next-generation electric vehicles, including the Honda 0 Series, developed under the commitment to “creating new generation Honda electric vehicles starting from scratch, returning to the origins of Honda as an automobile manufacturer.” Furthermore, the redesigned logo not only changes the appearance but also reflects the organization's commitment and vision to continuously embrace new challenges and innovations.
The new H mark logo is planned to be applied to both next-generation electric vehicles and next-generation hybrid vehicles. Starting with vehicle models planned for market launch from 2027 onwards,the new “H mark” logo is a symbol reflecting Honda's automotive business image.
Furthermore, Honda plans to expand the use of the new H mark logo to represent the identity of the Honda automotive business in all dimensions, through products and every point that can create customer experiences, such as showrooms and service centers, communication, and automotive motorsport activities, etc.
Amidst the significant transition of the automotive industry to the era of electric power and smart technology, the new H mark logo represents the “second rebirth of the Honda brand,” reflecting Honda's commitment to leading the transformation by delivering new value that exceeds customer expectations through cutting-edge technology, integrated creative ideas, and new, efficient ways of working.
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