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Thonburi Group Launches Premium Smart EVs
In an era where urban lifestyles demand more than just a "means of transport," a vehicle must reflect one’s personal identity and taste while seamlessly fitting into daily life. Thonburi Group—a driving force in the Thai automotive industry for over 85 years—has once again stirred excitement across the lifestyle and automotive sectors. The new generation of smart electric vehicles (EVs) has been crafted by the Mercedes-Benz Global Design team, blending signature German design with a contemporary aesthetic. By integrating intelligent technology into everyday utility, these vehicles cater to those who seek a car that truly represents who they are—offering comfort and confidence on every journey. Guided by the philosophy "Open Your Mind," the brand invites everyone to embrace new possibilities in mobility. "On behalf of Thonburi Group, I am proud to introduce this new chapter in travel with smart—a brand that is more than just a German vehicle; it is a reflection of the urban individual’s taste and identity. Through our 'Open Your Mind' concept, we are committed to supporting you throughout your entire ownership journey—from the moment you make your decision to your daily driving experience and beyond, with top-tier after-sales service. In this first phase, we welcome you to our smart Flagship Showroom on Sathon Road, designed as both a showcase space and a community hub for our customers. Furthermore, we have partnered with the existing Mercedes-Benz dealer network in Bangkok and across the provinces to build a comprehensive sales and service infrastructure, bringing us even closer to our customers. On this significant occasion, I invite you all to explore a new perspective and bring a touch of 'smart' to your urban life." Move forward in your own unique way—together with us.
At the heart of every smart electric vehicle lies a fusion of minimalist design and meticulous attention to detail, rooted in the distinctive design DNA of Mercedes-Benz. Each model is crafted to transform even the most hectic rush hour into a moment of refined pleasure. We offer three exciting styles: the smart #1 Premium Compact SUV—a chic choice for urban dwellers, emphasizing an airy, comfortable interior and perfectly balanced functionality (priced at 1,449,000 THB for the Premium trim). For those seeking to make an even bolder statement, there is the smart #3 Premium Coupe SUV, featuring a sleek, sporty silhouette and an alluring style that embodies a clear sense of luxury (priced at 1,549,000 THB for the Premium trim). Finally, reach the pinnacle of sophistication with the smart #5 Premium Mid-Size SUV—a powerful standout that perfectly blends rugged strength with modern luxury. Offering an exceptionally spacious and versatile interior, it breaks through every boundary, empowering you to discover new experiences—both within the city and beyond—with unmatched power and style (priced at 1,749,000 THB for the Premium trim).
More than just a vehicle, smart represents "Premium Urban Mobility" for a new generation. It is far more than what you would expect from a conventional automobile. It represents a new definition of living, centered on three core pillars tailored to the urban lifestyle: *Contemporary Premium*—a refined, understated, and meticulous approach to luxury; *Mindful Technology*—intelligent, user-centric technology designed for seamless daily living; and *Inspirational Co-creation*—a creative space that embraces diverse perspectives and communities to foster new, shared experiences. Discover this new definition of premium mobility and lifestyle, where futuristic technology meets distinctive design, arriving soon at the *smart* Flagship Showroom on Sathon Road by November 2026. Additionally, *smart* will expand its presence through a "shop-in-shop" concept within 10 existing Mercedes-Benz showrooms—launching in the first phase by December 2026—across Bangkok, its metropolitan area, and key provinces, including Khon Kaen, Ubon Ratchathani, and Chiang Mai.
This official launch in Thailand marks a significant milestone for *smart* under the theme "Year of Opening New Frontiers," as the brand ventures toward limitless new opportunities. Currently operating in over 40 countries, *smart* continues to expand its global footprint, offering premium electric vehicles and delivering innovative, intelligent mobility experiences to customers worldwide. Those interested are invited to explore this new era of premium electric mobility, defined by world-class design and integrated intelligent technology. Experience a superior, personalized level of customer care at the smart Flagship Showroom on Sathon Road, or visit the smart booth (B01) at the 43rd Thailand International Motor Expo. For the latest news, updates, and further details regarding premium electric vehicles from smart, please visit the official website at th.smart.com. Follow us at @smart.thai and @smart_worldwide. #smart #smartThailand #ThonburiGroup
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