Supakarn Kijsupanont, Regional Brand & Market Development Manager - Twinings, revealed that in the current premium tea market, consumers are not only focused on taste and quality, but are also seeking experiences and value that reflect their identity and lifestyle. The “Twinings Sip with Luxury” campaign was therefore developed to be more than just a customer benefit; it takes consumers on a journey from a “teacup” back to the “origin of tea” in London, England, to showcase Twinings’ story and brand heritage as an English tea brand with over 300 years of history.

For the “Twinings Sip with Luxury” campaign, Twinings is offering a trip to London, England, worth over 600,000 baht, to a lucky winner. Experience the brand at Twinings Strand, Twinings' first tea shop, which has been open since 1706. Participate in a Tea Masterclass with Stephen Twining, the 10th generation member of the Twinings family and Master Blender, to learn about the brand's history, the art of tea tasting, and tea culture firsthand. This reflects Twinings' approach to creating a brand experience that leverages its story and heritage to build consumer loyalty and differentiate itself in the premium tea market.

Supakarn commented on future business direction: “The success of this campaign reflects the trust consumers have in Twinings. At the same time, given the increasing consumer trend towards health and wellness, Twinings aims to expand its product portfolio to cater to healthy lifestyles, providing consumers with more tea options. Later this year, we will launch new tea flavors and continue our marketing activities to reach our target audience and foster brand engagement throughout the year.” Those interested can follow news, new products, and marketing activities from Twinings on Facebook: twiningsth, Instagram: twinings.thailand, and Website: www.twiningsmoment.com/th

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