Mr. Poonpong Naiyanapakorn, Director-General of the Department of Business Development, Ministry of Commerce, revealed that the ‘E-Com Restart Roadshow: Revitalizing Businesses and Creating Opportunities’ (June 11, 2026) at the 60th Anniversary of His Majesty the King’s Accession to the Throne International Convention Center, Prince of Songkla University, Songkhla Province, was organized under the direction of the Deputy Prime Minister and Minister of Commerce (Ms. Supajee Suthamphan) to assist in the recovery of Hat Yai, which was affected by the floods late last year. This large-scale event aims to stimulate the local economy and provide long-term support to entrepreneurs. The event utilizes E-Commerce as a key mechanism to increase trade opportunities, allowing entrepreneurs to directly access consumers, reduce cost constraints, and generate income 24/7.

The Department of Business Development is therefore actively promoting the use of digital tools, online marketing, and live commerce by entrepreneurs, especially SMEs. To enhance competitiveness and foster business growth, the ‘E-Com Restart Roadshow: Revitalizing Businesses and Creating Opportunities’ project, a collaboration between the Department of Business Development and the Office of Small and Medium Enterprises Promotion (OSMEP), aims to help entrepreneurs ‘restart their businesses’ by developing new skills and building strong and sustainable online sales channels. The event attracted over 700 participants.

The ‘E-Com Restart Roadshow’ project features a comprehensive development program designed to help entrepreneurs ‘recover, create opportunities, and grow’ in the online commerce world. This is achieved through four interconnected activities: inspiration, skill development, sales enhancement, and long-term business networking. It begins with ‘Rethink,’ a platform for inspiring and offering new business perspectives through a roadshow in Hat Yai. The event brought together over 50 booths showcasing quality goods and services from local entrepreneurs, along with updates on e-commerce trends, online sales techniques, and modern marketing strategies from influencers and experts. This empowers entrepreneurs to immediately apply the knowledge to their businesses. Additionally, there are practical workshops offering hands-on learning experiences, along with engaging activities to inspire participants. Fun activities and fan meets with famous artists are designed to attract attention and create a more accessible learning environment.

Another key highlight is the ‘Rebuild’ activity, aimed at raising awareness and increasing opportunities for online stores to gain wider recognition through media and television promotion. This helps build brand image, increase credibility, and expand the customer base, aligning with the digital-age consumer behavior where ‘online presence’ is a crucial factor in business competition. Meanwhile, the ‘Reboost’ activity will boost sales and increase revenue for entrepreneurs through live sales events in a Live Marathon format, distributing discount coupons worth over a million baht to stimulate spending and reach a wider consumer base. Famous influencers and creators will participate in creating real-time marketing buzz, increasing sales opportunities. Finally, the ‘Results’ activity will showcase the project's achievements in revenue generation, entrepreneurial capacity building, business opportunity expansion, and networking between entrepreneurs, government agencies, private sector entities, and leading e-commerce platforms to empower SMEs to compete and grow sustainably in the long term.

“In a rapidly changing global business landscape, ‘opportunity’ belongs to those who are ready to adapt and dare to start anew. This project is not just a sales promotion activity, but a space of opportunity to provide knowledge and inspiration.” "And it opens the door to new growth for Thai entrepreneurs in the online world," Director-General Poonpong concluded. Those interested can find more details at www.ecomrestartroadshow.com or participate in the event free of charge to gain new business perspectives and step towards growth in the digital age together. For further inquiries, please contact the E-Innovation Promotion Division, E-Commerce Department, Department of Business Development, Ministry of Commerce at 02-547-5959, Call Center 1570, and the Department of Business Development website www.dbd.go.th #SuperDBD #DepartmentofBusinessDevelopment #MinistryofCommerce

Go To Lead