Mr. Rati Panthawi, President of the Advertising Association of Thailand (AAT), revealed that the Advertising Association of Thailand has been driving the advertising industry for over 30 years, supporting economic growth through knowledge exchange and creating social benefits. This aligns with the ongoing global cooperation agenda of the UNGCNT. In 2025, everyone is increasingly aware of artificial intelligence (AI) technology, including the creative community and the business sector. The creative industry is being thrust at a critical crossroads between humanity and AI. As a representative of the Association, we want to emphasize and honor the "humanity" at the heart of creative work, embodying emotion, feeling, and belief, which are key drivers for bringing work to life. This year's 'Adman Awards & Symposium 2025' is held under the theme "The Future of Advertising is Humanity." This powerful two-day seminar will be held on three stages, addressing the themes of love and greed, anger and delusion, and courage and faith. 33 seminar topics and 10 workshops will invite everyone in all creative fields to explore the essence of humanity: love, greed, envy, passion, courage, and faith. This will help shape our destiny and find the answer to how we can create work in the future, guided by technology, that still embodies the "heart" and "meaning" of true humanity," said Mr. Rati Phanthawee.

This year's 'Adman Symposium 2025' will remain open to sharing knowledge, new experiences, insights, and future directions, emphasizing that "humanity is the future of advertising." The event will feature many interesting key topics not to be missed, such as: Is award-winning creativity driven by love or greed? Are great ideas born from love...or from desire? By Torsak Chuenprapa, Wolf BKK, Pak Wannasiri, VML, Damisath Ongsiriwattana, SOUR Bangkok, and Anuwat Nitiphanon, YDM Group. The Power of ‘Love’ in Storytelling: The Power of ‘Love’ in Every Era of Storytelling by Dr. Wit Sittiwekin. Let’s be greedy: Where are new businesses in 2026 onward? Hunting for Opportunities: Where are new businesses in 2026 and beyond? by Pawat Ruangdetworachai, CEO, MI GROUP, Samira Thancharoenkit Leo Burnett, Dr. Sor Kiatkanarat, Initiative & BPN, and Narong Chokpibulkarn, CEO, Dentsu.

The Rules of the KOLs’ Game: Attention & Conversion, Who’s Done It Better? And turn it into sales…Who can handle it? by Boom Tharit, Moss Madjuk, Lakorn Kataytham and Bangto Green Eyes for Iconic Narratives This stage is for the envious, get up and show off your stuff by Masaya Asai, Droga5 Tokyo Japan Music Passion: Unbound Creativity for Brand and non-Brand Entertainment Music passion and the unleashing of boundless creativity by Tosorn Bunyanet BBDO and Boyd Kosiyabong How can brands harness T-Pop passion? How can brands harness the power of their T-Pop obsession to create brand opportunities? by 4EVE / XOXO Entertainment and Proxie Brothers Music The Limits of AI: What can—and can’t—be automated when it comes to empathy and big ideas? by Kasidit Stangmongkol

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