Mr. Poonpong Naiyanapakorn, Director-General of the Department of Business Development, Ministry of Commerce, revealed that today's business competition is not measured solely by product quality, but also by the ability to build a personal brand, tell stories, and effectively connect with consumers online. Therefore, the Department has developed the "The Influencer Journey: TIJ#3" program to propel Thai entrepreneurs from "CEOs" to "CEO Influencers" who can build brand credibility, expand customer bases, and generate real sales in the digital age. The "The Influencer Journey: TIJ#3" project attracted over 1,600 applicants nationwide, with 155 selected for the "LIVE Marathon" event. This event generated over 25 million baht in sales within 10 days, reflecting the potential and readiness of Thai entrepreneurs to compete on online platforms. Outstanding entrepreneurs were then selected to participate in the "Influencer Bootcamp" from May 13-15, 2026, for in-depth skill development. The curriculum covered content creation, among other things. The bootcamp will cover brand development, creating a "CEO Personality," live commerce strategy, storytelling, and leveraging AI and digital tools to enhance business efficiency. Experts and renowned brand owners will share their real-world experiences in the online business world.

Participants will learn branding and online presence development techniques from leading entrepreneurs and creators, including owners of HAAB, Layers, Haroy, and YoguBara Thailand, as well as experts from ATIPA Shop, HAPPY SUNDAY, and Beda Beauty. They will share insights on building memorable brands and credibility through professional communication. The event will also include in-depth training on live streaming strategies, covering consumer behavior analysis, product presentation techniques, image composition, lighting, and equipment, to applying AI to create content and improve online sales. Collaboration marketing strategies will be explored to expand customer bases and create new business opportunities. A key highlight is the live commerce session, where entrepreneurs will have the chance to experience selling products live with popular influencer "Tang After Yum" via Shopee Live on May 14th, 2026, from 6:00 PM to 10:00 PM. This initiative provides consumers nationwide with access to quality Thai products at special prices and discounts during the event.

The TIJ#3 program is more than just a training course; it lays a crucial foundation for developing Thai entrepreneurs to cope with the new economy driven by content, technology, and digital consumer behavior. Creating “CEO Influencers” will help entrepreneurs add value to their products, differentiate their brands, and expand trade opportunities both domestically and internationally. It will also be a key driver in enhancing the competitiveness of the Thai economy in the future. “The Department of Business Development aims to create a new generation of Thai entrepreneurs who are not just sellers, but business influencers who can communicate their brands, connect with consumers, and compete in the global market. This will be a vital driving force for the Thai economy in the future,” Director-General Poonpong concluded. For more information, please contact the E-commerce Division, Department of Business Development, at 02-547-5959, Call Center 1570, and www.dbd.go.th #SuperDBD #DepartmentofBusinessDevelopment #MinistryofCommerce

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