Taobao, the leading online shopping platform under Alibaba Group, has announced the expansion of its "Taobao 11.11 Global Shopping Festival," the world's largest and most successful shopping festival, to over 20 markets outside of China this year. This launch marks another significant step towards enabling consumers in diverse markets and languages ??around the world to fully experience the excitement of the double-digit 11.11 celebration. "Taobao 11.11," the global shopping festival, is set to expand to 20 markets, featuring exclusive local offers. The phenomenal 11.11 shopping festival, first launched in China on November 11, 2009, has since grown to become the world's largest shopping festival, surpassing Black Friday in terms of scale and sales volume.

This year, the "Taobao 11.11 Global Shopping Festival" will expand internationally, reaching over 20 markets outside of China. The festival is available in five languages: Chinese, English, Malay, Thai, and Russian, and features a variety of local promotions and offers. This expansion allows consumers around the world to easily participate and experience the excitement of 11.11 in a comprehensive and comprehensive way. Exclusive 1 Yuan Promotion for New Users (approximately 5 THB): In 16 markets, new users making their first purchase can purchase selected items for just 1 Yuan (approximately 5 THB). Additional promotions will follow, ensuring users can find their favorite products at the best prices. Taobao Wonderland: This year, Taobao launched an interactive game, initially available in Singapore, Malaysia, Thailand, Cambodia, and Australia. The game aims to provide a localized shopping experience through gameplay. The game supports Thai, Malay, and English, and allows users to check in daily to collect "gold coins," which can be redeemed for discounts of up to 50%.

Reduced Minimum Price for Free Shipping: Users in 12 markets can enjoy reduced minimum prices for free shipping, making high-value cross-border purchases easier and more rewarding. Additionally, during the 11.11 festival, Taobao is offering free shipping with no minimum purchase amount for a limited time for users in China, Hong Kong, and Macau, with no minimum purchase amount required. High-Value Shipping Coupons: Taobao will offer a limited number of high-value shipping coupons per day to users in Singapore, Malaysia, China, Taiwan, and Australia, enabling them to purchase cross-border products at lower shipping rates. Local Affiliate Marketing Program: Partners and individuals in each market will be invited to join the affiliate program, where participants can earn up to 30% commission on sales of participating products. Commission rates vary by product category and brand. Additionally, participants who successfully refer new users to complete their first purchase will receive an additional cash reward of US$5-15 per new user. This program aims to encourage local entrepreneurs and marketers to participate in the opportunities and benefits of cross-border commerce alongside Taobao.

Between April 1 and August 25, 2025, Taobao's international user base more than doubled. This has resulted in over 200% growth in international user base in just five months, while global Gross Merchandise Value (GMV) has maintained double-digit growth for the fifth consecutive year. As of April 16, 2025, Taobao was the #1 downloaded shopping app in 16 markets and ranked in the top 10 in 123 markets worldwide. These achievements demonstrate Taobao’s strong potential and growing popularity across global markets. Taobao continues to expand its global reach, most recently expanding to five markets in Central Asia, South Africa, and the United Arab Emirates. Taobao now serves over 200 markets worldwide, providing consumers worldwide with a fast, convenient, and reliable cross-border shopping experience. With over one billion users, Taobao is the world’s largest e-commerce platform, offering billions of products to choose from, enabling users across markets to find products that perfectly match their interests, culture, lifestyle, and purchasing needs.

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