Mr. Poonpong Naiyanapakorn, Director-General of the Department of Business Development, Ministry of Commerce, revealed the successful results of the “E-Com Restart Roadshow: Revitalizing Businesses, Creating Opportunities” project in Songkhla and Chiang Mai provinces. He stated that the project's success reflects the growing awareness among Thai entrepreneurs regarding changes in the global trade landscape, particularly the expansion of online businesses. Entrepreneurs need to adapt quickly in marketing, consumer reach, data utilization, and leveraging digital technology to enhance business efficiency. The E-Com Restart Roadshow was not merely a training program, but a way to bring experts, tools, and business opportunities directly to entrepreneurs in their local areas. This fostered experiential learning and immediate business application. The first event in Songkhla provided southern entrepreneurs with direct access to e-commerce and digital marketing knowledge, allowing them to exchange experiences with experts and successful entrepreneurs. The focus was on “Rethinking” business strategies, enabling entrepreneurs to identify new opportunities arising from changing consumer behavior and leverage local product and service strengths to expand into wider markets. The event also helped build networks between entrepreneurs, government agencies, and digital platforms. This is considered another important factor that will help businesses overcome geographical limitations and reach consumers nationwide, as well as expand into international markets in the future.

Meanwhile, the event in Chiang Mai attracted significant interest from many entrepreneurs, especially those in the lifestyle, food, tourism, and community product sectors. They all saw the opportunity to use online channels as a key tool for market expansion. This event focused not only on increasing knowledge of online sales but also helped entrepreneurs “rebuild” their business structures and strategies, from product development and branding to content creation, customer reach, and selecting the right digital platforms and tools for their businesses. Participants also received advice from e-commerce and online marketing experts, which opened up new perspectives on using technology such as Digital Marketing, E-commerce Platforms, and AI for Business to increase efficiency, reduce costs, and create competitive opportunities. It also served as a turning point, allowing entrepreneurs to re-evaluate their businesses, identify new opportunities, and prepare for further growth and expansion. The Department is committed to supporting promising entrepreneurs in applying this knowledge to real-world situations, including developing business strategies, marketing through online channels, and increasing sales opportunities.

As a result of the entire project, over 3,000 entrepreneurs participated, generating a total economic value of over 600 million baht. These results reflect that… Developing entrepreneurs to be ready for the new economy requires more than just knowledge; it needs to be about creating a support system that connects everything from mindset adjustment and business development to linking with real markets.

The success of the E-Com Restart Roadshow is evident in seeing entrepreneurs begin to change their thinking, dare to experiment with new tools, and be able to leverage the knowledge gained to further their businesses. The Department of Business Development will continue to support Thai entrepreneurs in adapting, using technology as a tool, and transforming opportunities from the digital world into real business growth.

“The success of this project stems from the collaboration of the government, the private sector, and partners from various sectors, especially e-commerce platforms and digital business experts, who together created opportunities for Thai SMEs to access knowledge, technology, and new markets to enhance their competitiveness and create sustainable long-term growth,” Director-General Poonpong concluded. For more information, please contact the Electronic Innovation Promotion Division, E-Commerce Department, Department of Business Development, Ministry of Commerce, at 02-547-5959, Call Center 1570, and the Department of Business Development website www.dbd.go.th #SuperDBD #MinistryofCommerce #MinistryofCommerce

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