Currently, over 82% of SMEs worldwide have begun adopting AI. Organizations that effectively utilize AI are projected to double their revenue and reduce costs by an average of 23%, reflecting that AI is not just a supplementary tool but is becoming a fundamental standard for business competitiveness. A clear example is JIAN CHA, a Thai fruit tea brand that rapidly expanded into international markets within just two years. It currently has branches in Singapore, Australia, Spain, and the United States, with a goal of expanding to 1,000 branches worldwide. AI as Shortcut: Accelerating Growth with “Systems”

Dr. Polly Haesen, Founder and CEO of JIAN CHA, revealed that international growth doesn't start with increasing the number of branches, but with “implementing systems” capable of supporting expansion. “We use AI as a business shortcut, from data analysis to improving work efficiency, reducing time, costs, and utilizing resources most effectively.” This approach enables the company to make data-driven decisions and streamline workflows. JIAN CHA has developed a scalable back-end system and training system, enabling all branches to open and operate efficiently and to the same high standards.

Beyond technology, JIAN CHA aims to elevate "tea" from a niche beverage to a lifestyle for the new generation, through a blend of quality ingredients, Asian culture, and the unique tropical character of Thailand. The core of their success consists of a clear brand identity, consistency in quality and experience, and data-driven growth.

Ms. Oranuch Lertsuwankit, CEO and co-founder of Techsauce, stated that business competitiveness no longer depends on organizational size. “We are entering an era where AI and data are key growth factors. Those who can create value faster using technology will have a competitive advantage. Besides AI, sustainability (ESG) factors are also becoming determinants of competitiveness, especially in export markets with increasingly stringent regulations.” Mr. Chau Wong Yuan, Head of Financial Institutions and Chief Sustainability Officer at UOB Thailand, said, “Sustainability is no longer just an option, but is becoming a condition for doing business, especially in global supply chains.” Environmental measures and Net Zero goals are leading large organizations to seriously select partners with sustainable approaches. This gives SMEs that adapt quickly the opportunity to access new markets and gain customer trust. and greater access to funding.

Currently, UOB has disbursed over 75 billion baht in sustainability loans, reflecting the increasing role of ESG in the business sector. The bank is ready to support entrepreneurs through financial advice, sustainability readiness assessments, technology partner connections, and financial solutions such as Green Loans and Sustainable Finance. The Role of SIP: Accelerating SMEs from “Potential” to “Action” Based on these trends, UOB FinLab, in collaboration with Techsauce, is moving forward to empower entrepreneurs through the Sustainability Innovation Programme (SIP), a project that helps SMEs practically implement AI and ESG concepts.

Mr. Ballang Wongthawatchai, Head of Digital Engagement and Ecosystem Partnerships, UOB Thailand, said, “We want to be a Growth Partner that helps entrepreneurs practically apply AI and sustainability, increasing business opportunities in regional markets. SIP focuses on developing business strategies, connecting technology, and building a network of partners.” To concretely empower SMEs, the 4th edition of the program comprises three modules: Module 1: AI-Driven Business Strategy and Compass Night, Module 2: Sustainable Execution (Site Visit), and Module 3: Business Take-off. These three courses provide entrepreneurs with opportunities to learn from experts and exchange experiences with diverse business networks both domestically and internationally. In a time when AI and ESG are becoming the new business standards, the ability to “actually take action” is what separates winners from followers. JIAN CHA's case is just one example of a Thai SME that has used technology and business systems to accelerate its growth on the global stage.

Simultaneously, another group of entrepreneurs is moving in the same direction through the Sustainability Innovation Programme (SIP), which aims to accelerate the potential of Thai SMEs in applying AI and sustainability concepts to their businesses. This program reflects the shift from “awareness” to “tangible action” and will be another important indicator of how quickly Thai SMEs can adapt in a world driven by technology and sustainability. The list of 40 selected SMEs participating in the program can be found at https://www.facebook.com/uob.th/

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