Thai farming is a long-standing profession that continues to evolve. Today, digital innovations are being used to directly connect farmers and consumers.
The Bank for Agriculture and Agricultural Cooperatives (BAAC) has launched a digital platform, http://baacmatching.baac.or.th, connecting small-scale farmers and community enterprises, showcasing high-quality agricultural products.
Consumers can purchase products directly by simply clicking on the platform to view products and place orders immediately.
Delivery options include direct delivery to consumers or pickup at BAAC branch outlets nationwide.
This is a new business model that leverages technology to help farmers trade more conveniently and efficiently. This opens up opportunities for market expansion both domestically and internationally.
Agricultural products sold on this platform include 19 product categories. The first phase will feature 60 pilot items, including ready-to-eat rice products under the Aun Im brand, produced with modern technology and innovation: jasmine rice, brown jasmine rice, riceberry, red jasmine rice, and black jasmine rice from the Agricultural Cooperative for Customer Marketing, BAAC Roi Et Co., Ltd. (SKT Roi Et), the Agricultural Cooperative for Customer Marketing, BAAC Surin Co., Ltd. (SKT Surin), and the Agricultural Cooperative for Customer Marketing, BAAC Nakhon Pathom Co., Ltd. (SKT Nakhon Pathom).
Instant food products include ready-to-eat coconut sukiyaki, ready-to-cook Pad Thai, and ready-to-eat Ayutthaya Boat Noodles with coconut noodles under the Chada Thai brand from the Nisanat Food Processing Community Enterprise in Ayutthaya Province. These products are made from quality ingredients and meet standardized processes. They are portable and convenient to use anywhere, anytime. They are ready to cook; just add hot water and enjoy! Beverages and snacks include crispy brown rice snacks from the Something Rice brand. Processed to a standard, these products are crispy, delicious, and fun to chew. They come in a variety of flavors, including canned pineapple juice under the brand Sure Juice from the Agricultural Cooperative for Marketing Customers of the Bank for Agriculture and Agricultural Cooperatives (BAAC) in Ratchaburi.
We will continue to offer them on this platform. It can be seen that using innovation to develop products, marketing, and more will enable both old and new farmers to grow steadily and sustainably.
Income will circulate to farmers nationwide, helping them overcome poverty, improve their quality of life, and encourage them to pass on their farming careers to their children and grandchildren, who will continue to cultivate their farming careers. In the future, families in rural areas will be closer together, helping the elderly who are isolated, returning to a warm, happy, and sustainable society and community...
