At the end of the year, even though Thais are grieving, life must go on unceasingly...

Meanwhile, both the public and private sectors continue to operate, with some activities having been adapted to suit the current situation.

The tourism sector is focusing on cultural and environmental tourism to accommodate global trends in Asia, ASEAN, Europe, the United States, and the Middle East.

Related businesses, including hotels, resorts, restaurants, airlines, tours, insurance, and hospitals, must adapt their businesses to align with the lifestyles of the new generation.

Each business promotes local culture, such as accommodations and food, catering to local audiences.

They are also increasingly focused on the environment. Hotels and resorts are focusing on greening their plants, planting food, and drinking water that are environmentally conscious.

The trend of environmental conservation is strong throughout Thailand and around the world. Tourism businesses are currently highly concerned about the environment.

And tourists, both young professionals and families, are concerned about the environment. And they're adopting a slower lifestyle, walking, running, and exercising more.

Saving the world, protecting the environment, and protecting your health are hot trends in this era, and in the future as well.