Visa Launches Agentic Ready Program in Thailand and Asia Pacific
Visa, a global leader in digital payment services, announced the launch of its Agentic Ready program in the Asia Pacific region. The Visa Agentic Ready program is designed to prepare the payments ecosystem for the era where AI agents become central to transactions.
Mr. Anthony Watson, Visa's Country Manager for Thailand, revealed that Thailand's payments ecosystem is rapidly evolving towards smarter and more automated commerce, while maintaining a strong emphasis on trust, regulation, and consumer protection.
“Visa Agentic Ready is designed to help issuing banks concretely assess how agent-operated transactions impact their risk management infrastructure and customer control mechanisms before scaling up widely in a controlled and ready-to-use environment. We aim to support issuing banks in Thailand in strengthening their readiness and trust so that innovation can proceed responsibly and align with market expectations.”
Agentic Ready is powered by Visa's core network technologies, encompassing security, identity verification, risk management, and usage control, ensuring reliable agent-based payments across all formats. This builds upon Visa Intelligent Commerce, Visa's suite of solutions focused on developing and implementing AI-powered commerce experiences on a large scale.
Driving the widespread adoption of Agentic Commerce requires collaboration across the payment ecosystem. Visa has partnered with organizations in over 10 markets across the region under the Agentic Ready program. Meanwhile, the first cardholders to join the Visa Agentic Ready program in Thailand include: Krungthai Card Public Company Limited (KTC), Kasikornbank Public Company Limited (KBank), TMBThanachart Bank Public Company Limited (ttb), and AEON Thana Sinsap Public Company Limited, with more partners expected to join later this year.
Under a controlled and real-world testing environment, this program validates and proves the performance of agent-operated transactions in simulated scenarios, building confidence among issuing banks before this new payment experience is widely implemented. This commitment reflects Visa's direction towards smarter, more automated commerce, driven by trusted identity verification and a robust network, enabling secure and responsive payments that cater to consumer needs and contexts. The more automated shopping becomes, the more seamlessly agents can facilitate transactions, retaining user control and decision-making at all times.
Visa works with AI platforms, developers, merchants, and partners within the global payment ecosystem to drive reliable agent-operated payments. To achieve this on a wider scale, Visa Agentic Ready helps banks that are ready to accept these transactions securely and confidently. The program is already available in the Asia Pacific region, including Australia, Hong Kong, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
Go To Lead
|