BAAC is moving forward to support Thai agriculture in the digital market by launching BAAC Matching, a digital platform that connects BAAC customers, small-scale farmers, and community enterprises directly with consumers in one place. They can easily and conveniently purchase high-quality Glam Agriculture products from 77 provinces nationwide in just a few clicks. They can also have their products delivered directly to their homes or pick up at BAAC branch outlets nationwide. Join us in creating opportunities and generating income for farmers, leading to stable and sustainable growth in the agricultural sector. Launched today at https://baacmatching.baac.or.th

Mr. Chatchai Sirilai, President of the Bank for Agriculture and Agricultural Cooperatives (BAAC), revealed that the BAAC is moving forward to support the elevating of the Thai agricultural sector into a digital economy by launching the BAAC Matching website. This digital platform will connect production and marketing throughout the supply chain, creating opportunities, jobs, and sustainable income for small-scale farmers, community enterprises, and agricultural entrepreneurs. This platform is based on the concept of "BAAC Holistic: Moving Forward Together to Create the Future." "Sustainable Thai Agriculture" by BAAC will collect and connect agricultural products from BAAC customers nationwide, categorizing them for consumers. The platform is easy to use and convenient to purchase, creating a new marketing channel for farmers and consumers to order directly from BAAC customer merchants. Launched today via https://baacmatching.baac.or.th

BAAC has selected products covering 19 product categories, launching a pilot phase with 60 items. These include the Aun-Im brand of ready-to-eat rice products, produced with modern technology and innovation. They can be stored at room temperature for up to 18 months or microwaved for 60 seconds.

They're fragrant, delicious, and ready to eat like freshly cooked rice. There are five types: jasmine rice, brown jasmine rice, riceberry rice, red jasmine rice, and black jasmine rice. From the Agricultural Cooperative for Customer Marketing, BAAC Roi Et Limited (SKT Roi Et), the Agricultural Cooperative for Customer Marketing, BAAC Surin Limited (SKT Surin), and the Agricultural Cooperative for Customer Marketing, BAAC Nakhon Pathom Limited (SKT Nakhon Pathom). The ready-to-eat food group includes ready-to-eat coconut noodle suki, ready-to-cook Pad Thai, and ready-to-eat Ayutthaya Boat Noodles with coconut noodles under the Chada Thai brand from the Nisanat Food Processing Community Enterprise in Ayutthaya Province. These products are made from quality ingredients and standardized processes, resulting in convenient portable meals that are ready to cook and ready to eat.

The beverage and snack group also includes Something Rice brand crispy brown rice snacks, made from standardized riceberry, offering crispy, delicious, and fun chews in a variety of flavors. The canned pineapple juice brand Sure Juice from the Agricultural Cooperative for Customer Marketing, BAAC Ratchaburi Limited (SKT Ratchaburi), made from 100% real pineapple and processed to ensure long-lasting freshness. We are ready to utilize technology and innovation (AI & Data Analytics) to organize product lists to make them easier to choose based on consumer preferences. This includes categorizing best-selling products and recommended products to present products to the target audience. The website has been designed to be compatible with all devices, making it easy to use on mobile phones, tablets, and computers. We plan to expand sales through the BAAC Matching system in the future, allowing customers to purchase or pick up products at branch outlets at BAAC branches or the BAAC Employees' Club in Bangkok.

Furthermore, the BAAC is ready to support value-added products by upgrading products and creating a distinctive and modern image. This includes repackaging and redesigning products. Initially, the BAAC targets three product categories per province, totaling 231 products. This initiative aims to support the growth of farmers, including new-generation farmers and leading farmers, particularly vulnerable groups, enabling them to pursue careers and generate income. We are supporting the development of packaging for products bearing the A-Product and Essence Glam marks. We are also pushing for the creation of high-value agricultural products that can be sold in both domestic and international markets to meet the needs of modern consumers and enhance farmers' livelihoods. All dimensions follow the core principles of agriculture (Essence of Agriculture) and improve the quality of life of farmers, strengthening the stable and sustainable growth of the Thai agricultural sector.

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Mrs. Thiratida Kuvantrarai, Chief Executive Officer of Thai Digital Platform Social Enterprise Co., Ltd. (TAGTHAi), stated that the SEA Games 2025 in Thailand present an important opportunity to engage and support this national event. This sponsorship represents a significant milestone for TAGTHAi and emphasizes the company’s belief that sports play a vital role in driving economic growth and promoting tourism. Also, it aligns with the Tourism Authority of Thailand’s strategy to promote sports tourism and create sustainable value for the nation.

“This sponsorship goes beyond marketing, but it represents our commitment to Thailand’s long-term economic development. When tourists visit Thailand, their spending benefits multiple business sectors, including hotels, restaurants, transportation services, and local enterprises.” Mrs. Kuvantrarai added “We aim to create long-term value for both the economy and society while strengthening Thailand’s image as a leading tourism destination in the region. At the same time, we empower local businesses to connect with ASEAN tourists through user-friendly technology that meets the needs of tourists and supports Thailand’s vision to become ASEAN’s tourism hub” During the SEA Games period, TAGTHAi offers fans, supporters, and tourists a 15% discount on selected tickets for attractions, activities, and city passes, providing a convenient way to explore multiple destinations with a single pass.

“Both TAGTHAi Passes and Tickets & Tours are designed for modern tourists who value flexibility. Visitors can purchase tickets in advance at special prices, customize their own itineraries, and book additional activities through TAGTHAi app without waiting in queues. This helps tourists plan their trips more efficiently while enjoying a travel experience through our wide range of services" CEO said.

This 15% promotional discount is available from November 1, 2025 - January 31, 2026, allowing both Thai and international tourists to explore Thailand’s attractions during the competition and festive period. Visitors can access this offer by using the code ‘TTSEAGAME15’ when purchasing selected tickets through Tickets & Tours feature or the TAGTHAi City Pass to visit famous destinations such as Bangkok, Pattaya, Phuket, Chiang Mai, Ayutthaya, and Samut Songkhram.

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