Mr. Ratchakrit Sangwancheewin, Sustainability Development Manager of Siam Kubota Corporation Limited, stated that the company has collaborated with educational institutions nationwide. Chiang Mai University has continuously developed agricultural education since 2020. This marks another significant step in continuing this integrated educational collaboration to create mutual benefits for both organizations. The focus is on paving the way for modern farmers under the concept of “KUBOTA Next Gen Farmer,” aiming to build a strong learning ecosystem and foster a positive attitude towards agriculture. The goal is to develop a new generation of farmers, or Smart Farmers, who are capable of applying technology to increase production efficiency and enhance competitiveness.

On this occasion, the KUBOTA Freshy Agri Skill program was organized, aiming to extend classroom learning to real-world experience. It provides students with intensive hands-on experience, teaching them the correct and safe use of technology and machinery, while fostering a positive attitude towards agriculture through five learning stations:

Station 1: KUBOTA Agri Solutions for Major Cash Crops – Learning how to increase productivity and reduce costs with comprehensive agricultural solutions covering the cultivation of major cash crops. The program includes: Efficient cost management, including cost-benefit analysis and payback period assessment, through case studies from real-world farmers; Stations 2 and 3: Test Drive Innovation, where participants can experience modern agricultural innovations through advanced agricultural machinery such as tractors, smart spraying drones, excavators, combine harvesters, and vegetable planters;

Station 4: Agricultural Applications for Plot Management, learning about the use of digital technology for precision agriculture, such as water management systems and the KAS Crop Calendar application covering soil preparation, planting, maintenance, harvesting, and post-harvest management;

Station 5: Workshop on Becoming a Smart Farmer, providing inspiration from experienced individuals like Ms. Walailak Khamkoon (Pat), owner of Walai Farm, along with data analysis from real farms and simulations to develop decision-making skills;

Assistant Professor Dr. Darunee Naprom, Dean of the Faculty of Agriculture, Chiang Mai University, added that this collaboration reflects the shared commitment of both organizations to developing the potential of the next generation in the agricultural sector to keep pace with the changes of the modern world. It is also a significant opportunity for students to learn outside the classroom through direct experience and practical training, which will enhance their knowledge, skills, and readiness for future careers.

It is believed that this collaborative activity between Siam Kubota and Chiang Mai University is another important driving force in developing the potential of agricultural personnel in Thailand, preparing them for modern agriculture, and strengthening the agricultural sector, which is a crucial foundation for driving the country's sustainable economic growth.

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