Mr. Chatchai Sirilai, Manager of the Bank for Agriculture and Agricultural Cooperatives (BAAC), revealed after a field visit that BAAC, as a specialized state financial institution with a role in strengthening and stabilizing Thai agriculture, in line with its vision of being a sustainable rural development bank, is committed to developing small-scale farmers and community enterprises from producers of agricultural raw materials to leading agricultural entrepreneurs. This follows the "Essence of Agriculture" approach, ready to elevate the agricultural sector in all dimensions, enabling farmers to manage agricultural businesses comprehensively, from upstream to downstream – including production, processing, branding, and marketing. This begins with supporting agricultural funding (Funding), promoting the use of technology and new agricultural practices (Technology), developing the quality and upgrading agricultural products (Value Added), and developing marketing, knowledge, and distribution channels (Knowledge and Marketing). This includes providing knowledge in processing and packaging development to enable customers to create added value from local resources, upgrading product standards to high-value agricultural products, managing businesses throughout the value chain, branding, and marketing.

BAAC is ready to connect farmers and consumers through marketing channels. By supporting distribution channels through BAAC Outlet at BAAC branches nationwide, opportunities for direct consumer access are increased, and the BAAC Matching website (https://baacmatching.baac.or.th) is a digital platform that aggregates BAAC customer products across the country in one place. This expands the market for community products, creates widespread awareness among consumers nationwide, and stimulates local consumption. This is a key mechanism for creating jobs and income for BAAC customers. When customers earn income from selling their products, they become stronger, and the bank also becomes stronger, leading to an improved quality of life for farmers and the creation of a circular economy for farmers.

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