LINE Certified Coaches Drive Thai SME Growth
with Data and Technology Strategies
LINE Thailand announced the winners of the 2025 Excellent Coaching Pitch Day, a showcase of the potential of LINE Certified Coaches, experts in online marketing, to drive Thai SMEs to achieve outstanding growth in the digital age. They utilize their marketing expertise to precisely solve business problems and provide guidance and knowledge to enhance business operations through LINE. This year, LINE Thailand has expanded the Excellent Coaching Pitch Day into a full-fledged offline event for the first time. This event gave various LINE Certified Coach teams the opportunity to present "real-world cases of Thai SMEs" whose teams have helped them, providing advice, adjusting strategies, and developing solutions using LINE to maximize their business growth. A panel of highly qualified executives and experts from LINE Thailand provided scores, with criteria ranging from in-depth analysis of business problems to developing strategies that address specific needs, to integrating LINE technology to meet specific needs and challenges. This leads to measurable business results. This year, two LINE Certified Coach teams received the Excellent Coaching Award: Coach To-Wasin Trisinthuros, Coach Nguang-Chawalit Dechanaranon, Coach Ong-Prapas Srisuma, and Coach Art-Chanakan Chinchatchawal. Both teams have made the most significant impact on SME businesses and achieved tangible results.
Coach To-Wasin Trisinthuros won this year's award for his successful in-depth analysis of the problems facing "DOSE," a plant-based supplement brand with a customer base comprising farmers nationwide. However, the brand experienced a low repeat purchase rate of only 10-20% due to a lack of communication and a tracking system for Thai farmers. Coach To designed a strategy based on three key pillars: communication, data, and an efficient system. These strategies included introducing a "Rich Menu" within the brand's LINE OA platform as a central hub for farmers to easily order products and consult with experts. He also utilized the "Chat Tag" feature within LINE OA to segment customers by crop type and disease or insect problems encountered by each farmer. This data is used to create personalized broadcast communications, delivering recommendations that address each individual's specific problems, ensuring customers receive truly useful information. LINE Ads are also integrated to attract new customers to LINE OA, and the 'Step Message' feature is used to notify farmers of product usage in advance, creating continuity and impressing them, leading to monthly sales from LINE OA reaching as high as 200,000 baht and a repeat purchase rate of 30–50%.
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