Brother Launches
“Brother Ink Tank: Ink’s Choice” Campaign
Mr. Teerawut Supaphanpinyo, Managing Director of Brother Commercial (Thailand) Co., Ltd., revealed that Brother is a brand that consumers trust for its quality, durability, and product innovation. While Brother has been known as a reliable printer brand, today we aim to take another step towards becoming a brand that better understands people's lives. It's not just about providing functional technology, but about being an integral part of every important moment in life. The launch of this brand ambassador is another significant step in reflecting the concept of ‘At Your Side, Every Side of Life’ through Brother Ink Tank, which is ready to support users in every aspect of their lives.
Mr. Kittipong Kanokwilairat, General Manager of Sales and Marketing, stated that the ink-tank printer market in Thailand continues to have strong growth potential. Brother continued to achieve its growth targets last year and is moving forward with a strategy that connects customer experiences at every touchpoint, including in-store, e-commerce, digital platforms, after-sales service, and on-ground activities. To create a seamless and responsive user experience throughout their lives, the selection of Ink-Warunthorn as a brand ambassador reflects the brand's direction towards getting closer to consumers. Her bright, stylish, and approachable image connects with a diverse target audience, including students, working professionals, and general users, aligning with Brother's yearly concept of "At Your Side, Every Side of Life."
Another key highlight is the launch of "INK POP," a new brand character that interprets the power of CMYK colors into four distinct personalities: Mizu (Cyan) – confident and reliable; Hana (Magenta) – creative and inspiring; Nikko (Yellow) – bright, fun, and full of positive energy; and Ishi (Black) – sleek, cool, and stylish. These characters reflect the diverse lifestyles of users and will be further developed into content and activities to add vibrancy to the brand in the long term.
Ms. Songsiri Tolliang, Printing Business Development Manager, added, "Brother Ink Tank was developed to meet the needs of various lifestyles, from studying and working to small businesses." Maintaining its strengths in quality and durability that users trust, six models are currently available: DCP-T230, DCP-T430W, DCP-T530DW, DCP-T730DW, DCP-T830DW, and MFC-T930DW. These feature a compact design, ease of use, and support for continuous daily operation. They come equipped with AI Auto Cleaning technology, automatically maintaining the print head and reducing clogging, ensuring the printer is always ready for use. Designed to overcome the limitations of the ink absorber system, they offer a "no-clog print head" and "no-full ink absorber" experience. They support up to 7,500 black and white pages and 5,000 color pages for easy ink refilling and versatile connectivity via USB, Wi-Fi, and LAN.
This campaign is further enhanced with Music Marketing through the music video for the song "Perfect Secret Love," which has garnered over 4 million views, along with digital activities, promotions, and a nationwide Brother Ink Tank Mini Concert Tour featuring Ink-Warunthorn and guest performers LIPTA and Fellow Fellow, starting in Bangkok. Before touring four more provinces nationwide – Udon Thani, Chiang Mai, Phuket, and Chonburi – Brother is also offering a special promotion to celebrate the launch, inviting everyone to add color to their lives together. Customers who purchase the DCP-T430W and DCP-T530DW models between May 6th and June 30th, 2026, and register their product warranty via Brother Thailand's LINE Official Account will receive a free INK POP character cushion (random design). This makes every use more than just work or study; it's about spending time close to both INK POP and presenter “Ink-Warunthorn” in a colorful and inspiring campaign atmosphere. Furthermore, Brother prioritizes after-sales service through its nationwide network of service centers and Contact Center, ready to provide close support to users. Those interested can find more details about the “Brother Ink Tank, Ink’s Choice” campaign at www.brother.co.th, Brother Thailand's social media channels, and LINE Official Account.
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