LINE Recommends Modern Restaurant Businesses Using
LINE Solutions and AI
Ms. Suvida Jiraprasertkul, Head of SME Business Development at LINE Thailand, outlined pain points and solutions for SME restaurant operators at the "Restech 2025 Taste The Future & Establish Franchise and Investment 2025" forum, under the topic "Changing the Game in the Modern Food Business with LINE Solutions and AI." She stated that many restaurants prefer to use LINE OA as a customer Q&A channel and advance table reservations. However, they find that they don't adapt the functions to suit their target audience, resulting in ineffective LINE OA usage. Sometimes, businesses face marketing pain points, such as wanting to launch an ad campaign but not knowing which customer segment to target, trying to bring back existing customers but not knowing who's lost, or having numerous marketing ideas but relying more on feelings than data. LINE Solutions can be a tool to help businesses address these issues, offering a variety of features and functions that help collect data without guesswork. Without significant investment, businesses can collect and store data themselves. However, businesses should know how to properly store data. The right way, right approach, is illustrated through two interesting tools:
One feature in LINE OA acts like a 'shortcut menu' that allows customers to discover basic store information themselves, such as location, featured menu items, new promotions, etc. Stores can easily design and customize their own look and feel free of charge by simply customizing the graphics to fit the content of each button. No matter which button a customer clicks, LINE OA will collect all the information. Deeper data can be collected with 'MyCustomer | CRM,' a LINE loyalty system that connects directly to LINE OA. Unlimited data can be collected regardless of the number of branches. This allows stores to access a wide range of customer data, from basic information such as first and last names, birthdates, phone numbers, and email addresses to in-depth information such as membership level, number of points earned, days, and frequency of visits, and branches visited. This helps stores use the data to create more targeted and targeted campaigns. After gathering the data through LINE Solutions, businesses can use the data set to integrate with AI to help them generate campaigns. This allows SMEs to create campaigns as impactful as larger stores, without the need for large investments or large teams. Examples of campaign ideas using LINE Solutions and AI include:
A campaign to re-engage lost customers and encourage them to return for more business. By using the MyCustomer | CRM tool, you can find groups of customers who have disappeared from the store within a customized period of time, along with the complete behavioral data provided by the system. Stores can create tags to combine these target groups. If you can't think of a campaign, AI can help you think of a campaign. However, the prompts used should be comprehensive and clear about the purpose, limitations, and examples of missing customer behavior data, such as the most recent visit date, points available, past promotions, and the desired results, such as which communication channels will be used. When AI helps think of a campaign, stores should always consider whether it meets their needs or is suitable for their own store. Once a choice has been made, stores simply broadcast the results to the target group collected in the tag.
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