WULING 'boosts' Air EV campaign
at 339,000 baht, pushing for Entry Level cars
Mr. Pitiya Thanadumrongsak, Chief Executive Officer of EV Primus Co., Ltd., revealed that from the success of WULING Binguo EV, which has been well-received by Thai consumers, with prices adjusted to be suitable for the Entry Level market, coupled with the exponential growth of the electric vehicle market, especially in the small car group, it was decided to offer a special offer to WULING Air EV so that Thais can experience driving a quality electric vehicle more easily than ever before, responding to those who are starting to use EVs. "I can say that we are now entering the New Normal mode of EVs. Thais are open to accepting EVs. In addition, compact cars have been familiar to Thais for a long time. We see that the City EV market has a very bright future because of market acceptance. In addition, the price is cheaper than ECO Cars, making it a good choice for trying out the first EV at home. And now we have made the price accessible to Thais. With this price offer, WULING Air EV is definitely suitable to be the first EV at home. With its unique style and appearance, and a driving range of up to 300 kilometers per charge It is definitely enough for city use,” said Mr. Pitiya.
WULING Air EV: A new definition of true urban driving, the most exciting price on the market SAIC-GM-Wuling (SGMW), China’s second largest automaker, has announced a price cut for the 300-kilometer Long Range WULING Air EV, starting at a new price of 339,000 baht, and an additional 30,000 baht to receive special privileges in the Passive Lifetime Warranty and first-class insurance from Viriyah Insurance. WULING AIR EV stands out with its modern design, compact size, agility and good acceleration, suitable for city driving, equipped with complete convenience and safety technologies, and a design that fits every lifestyle.
The price adjustment of WULING Air EV this time and the recent WULING Bingou EV reflect WULING’s intention to meet the needs of those who are starting to want to own an EV, with WULING being the entry-level car in the EV market in Thailand so that all Thais can truly access electric vehicle technology. Mr. Pitiya analyzed the overall picture of the electric vehicle market in Thailand this year as follows: "We have seen a significant change in the EV market in Thailand from the latest bookings at the recent motor show. It was found that the number of bookings for small EVs was as high as 10,500 units (approximately) out of the total bookings of more than 77,000 units at the motor show. What is interesting is that the market demand has changed. Currently, consumers are turning to EVs more and do not view EVs as luxury goods anymore, but as their main vehicle for daily use (New Normal). In addition, the market demand has changed from buying a second car at home to buying a first car for actual daily use," said Mr. Pitiya. "While consumer decision-making criteria have begun to compare the prices of EVs with internal combustion engine (ICE) vehicles, as the prices are close."
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