Mrs. Aromon Subthaweesham Director -General of the Department of Business Development Ministry of Commerce Revealed that the department Saw the opportunities of the health and beauty business (Wellness), a business group that has the potential to grow and play an important role in the Thai economy According to the change of the elderly population structure, the business sector turned to pay attention. Coupled with the trend of health care and Living happily and healthy at all ages It is also linked to the Thai tourism industry as well. In addition, the government has a policy to drive the secondary city to the world. And stimulate the local economy sustainably. The department has integrated the promotion and extension of the service business with the Kanchanaburi Commercial Office. By pilot providing in -depth knowledge in business management and marketing from guru, who is an act of wellness to stimulate inspiration Allow business operators in Kanchanaburi and nearby provinces can learn and adapt to the situation and respond to the needs of customers that change quickly.

For the training course "Drilling the market for the opportunity to receive the trend of the health and beauty business (Wellness)" between 4 - 5 September 2024 at the Pelus Kanchanaburi Hotel. And related businesses in Kanchanaburi and nearby provinces as well It was found that entrepreneurs are interested in registering for the training beyond the target, consisting of the elderly, the elderly, the spa business, the health business for health. Beauty service business Medical service Accommodation and resort business Healthy restaurant business Including related products Shows the alertness and interest of entrepreneurs Which attaches importance to the development of business management and marketing in-depth, with the department leading a team of expert speakers such as Mr Thanet Chira Sokdilok, Khun Phatthanapongranurak, CEO & Co-Founder of Divana and Co -ceo. Of 88 Sandbox that focuses on wellness marketing, such as design, service and creation of experience that Creative Marketing for Wellness Business, including Asst. Tourism and hotel services Human resource management Which focuses on searching for the value of the business through intense workshop activities. To create trade opportunities and joint investment, such as enhancing professional business presentations (Pitching), the development of creative marketing strategies As well as encouraging the service business to have the opportunity to expand the marketing channels from participating in the exhibition and beauty services. The department has the goal of pushing the wellness business to have the potential to meet the management standards. Good and good governance Can grow in conjunction with the expansion of Kanchanaburi to a sustainable world -class tourist city in the future

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