Following the campaign that encouraged consumers to explore a new perspective on eating biscuits, “Swinging Biscuit: Delicious with Anything,” Saha Pathanapibul Public Company Limited (SPC), a leading Thai distributor of consumer goods, is further developing the “Bissin” brand after a major brand refresh to reflect a more modern, vibrant image and appeal to younger consumers. To continue the “Delicious with Anything” concept in a tangible way, they have partnered with “The Coffee Club,” an all-day dining cafe and restaurant, to create exclusive menu items available only at The Coffee Club. These menus utilize Bissin Butter Coconut Biscuits as the main ingredient in both beverages and food, offering consumers a unique and delicious taste experience.

For this collaboration, there are three special menu items: Bissin Brown Butter Coffee Frappe (149 THB), a coffee made with The Coffee Club's signature beans, blended with the aroma of brown butter and the crunch of Bissin Butter Coconut, enhanced with blended coconut milk and The Coffee Club's cream mousse for a unique taste and texture in one glass;

Bissin Brown Butter Matcha Frappe (169 THB), a ceremonial-grade matcha drink with a smooth, naturally sweet, and non-bitter flavor, blended with creamy coconut milk, and topped with a crunchy biscuit and smooth cream mousse;

Bissin FourSome Canape (199 THB), a canap? dish combining four items: Smoked Salmon & Cream Cheese, Pepper Ham & Cheese, Bruschetta with Brie Cheese, and Smashed Avocado & Grilled Shrimp, with Bissin Butter Coconut as a key ingredient, adding texture and flavor dimensions to the dish;

These three menu items exemplify the application of the Creative Pairing concept, transforming familiar biscuits into a tangible culinary experience. Becoming an integral part of diverse food and beverage menus, "Delicious with anything" is not just a campaign concept, but a tangible experience for consumers.

This collaboration between Bissin and The Coffee Club reflects Bissin's approach to creating new consumer experiences, inviting everyone to have fun discovering their own delicious pairings and allowing biscuits to become a part of meals at a wider variety of times.

Experience the special menu featuring Bissin Butter Coconut Biscuits from today until October 11, 2026, at all The Coffee Club branches nationwide, except Don Mueang Airport and Thai Namthip branches. Also, discover the "Swinging Biscuits: Delicious with anything" campaign and new Bissin products at convenience stores, leading department stores, local retailers, and online channels nationwide. Follow us on Facebook: Bissin Club for more news and activities.

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