Asara Puekham, Director of the Business and Innovation Development Office at the CEA, revealed that the creative industry is currently a key driver of the Thai economy and is expected to continue to grow in importance. The value of the creative industry reflects its continued growth. By 2023, Thailand's 15 creative industries had a combined value of 1.44 trillion baht, representing 8.01% of GDP, and creating nearly 1 million jobs. In 2024, entrepreneurs participating in the CEA project saw an average income increase of at least 30% from participating in training activities to elevate their creative businesses. The company aims to drive the creative industry to grow by another 5% by 2027, enhancing its competitiveness in the global market.

"The value of the creative industry is growing." The key factor stems from the systematic and concrete strategy for driving the Creative Ecosystem, which encompasses the development of 'people' (Creative Professionals), 'Creative Industry & Creative Businesses' (Creative Industry & Creative Business), and 'Creative Places' (Creative Places). CEA prioritizes investing in people, equipping them with the skills and strategic perspectives to keep up with marketing trends and the know-how to leverage creativity for business development. This must be done in conjunction with enhancing the potential of Thai creative businesses, enabling Thai entrepreneurs in both the manufacturing and service sectors to connect with new opportunities in both domestic and international markets. Furthermore, cities must be strengthened to accommodate the arrival of creative economic infrastructure, enabling the power of cultural capital to drive directional growth for creative cities. CEA's drive for these three components fosters mutually beneficial growth.

Mr. Phakawat Wongthai, Senior Business and Innovation Strategist, revealed that the Regional Branding Kit is a ready-to-use toolkit for beginning brand building. It is created by designers working with the area and reflects contemporary local identity. Covering the northern, central, northeastern, and southern regions, the project is ready for entrepreneurs, designers, and the business sector to more easily develop branding for their products and services.

"CEA understands that branding is not easy, and not every entrepreneur is ready for it, whether due to capital, time, or knowledge constraints. Therefore, the Branding 4 Regions project will serve as a starting point to lay the foundation, enabling entrepreneurs to understand and dare to begin building their brand. By adapting this template to better fit their business, product, or service, it will also help to more clearly reflect the identity of each region."

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