Mr. Poonpong Naiyanapakorn, Director-General of the Department of Business Development, Ministry of Commerce, revealed that the department prioritizes the systematic and sustainable growth of the Thai franchise business. This includes supporting entrepreneurs and citizens in regional areas to have equal access to information, knowledge, and business opportunities, aligning with the Quick Big Win policy of the Minister of Commerce (Ms. Supajee Suthamphan) on strengthening SMEs and increasing the value of Thai products. Between December 2025 and March 2026, the department will hold four franchise roadshows in four regions: the first on December 19-22, 2025 at Central Sriracha; the second on January 15-18, 2026 at Central Chiang Mai Festival; the third on February 5-8, 2026 at Central Phuket Festival; and the fourth on March 5-8, 2026 at Central Udon Thani. By selecting franchise businesses that meet the DBD Franchise Standard 2025 to participate in the roadshow, the event provides a platform for interested parties in the provinces and surrounding areas to meet franchise owners directly, conduct business negotiations, and learn comprehensive business information.

A key highlight of this event is the exhibition booths of over 40 Thai franchise brands, covering food, beverages, services, education, and retail businesses. Business matching sessions will serve as a platform for business expansion, networking with entrepreneurs from various sectors, and exploring new business opportunities. Financial institutions will also have booths offering advice, funding, and special terms for interested parties. These four franchise roadshow events will help entrepreneurs and individuals in the provinces access business opportunities more easily, provide more options for starting businesses with certified management systems, and empower small business owners to grow steadily and sustainably. The event is expected to attract at least 10,000 visitors and generate an economic value of at least 590 million baht.

“Distribute opportunities to access franchises as a key mission of the Department of Business Development in driving job creation, income generation, and the grassroots economy. This franchise roadshow not only helps Thai franchise businesses expand their markets more widely, but also…” "But it also promotes employment, distributes income, and increases the stability of the local economy, which aligns with the Department's mission to develop sustainable Thai entrepreneurs," said Director-General Poonpong. He invited unemployed individuals or those interested in investing in franchise businesses in the provinces where the events are held and nearby areas to participate in the four Franchise Roadshow events to be a part of driving the country's economy and creating business opportunities for themselves. For more information, please contact the Franchise Business Promotion Division, Business Promotion and Development Department, Ministry of Commerce, Hotline 1570, Telephone number 0 2547 5953, and e-Mail: franchisedbd@gmail.com. Currently, there are a total of 1,253 franchise businesses that have been developed by the Department, broken down as follows: Food (556 businesses, 44%), Services (200 businesses, 16%), Retail (177 businesses, 14%), Beverages (165 businesses, 13%), Beauty and Spa (85 businesses, 7%), and Education (70 businesses, 6%). #SuperDBD #DepartmentofBusinessDevelopment #MinistryofCommerce

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