Mr. Poonpong Naiyanapakorn, Director-General of the Department of Business Development, Ministry of Commerce, revealed that online marketing has become a crucial tool for businesses, enabling rapid adaptation and expanding marketing channels. The trend of using influencers to promote sales or create engaging brand stories effectively attracts customers.

Mr. Poonpong added, “The Department recognizes the importance of utilizing influencer marketing tools to boost sales while simultaneously reducing marketing costs.” Therefore, we developed The Influencer Journey: TIJ#3 course, now in its third year. The course is divided into four stages, beginning with a seminar on "Turning Business Owners into Influencers," featuring numerous influencers, gurus, and celebrities as speakers, including: *Judy Jarukit Srisawat, *Taeng Kritsakul Chumkaew, *Ohm Pandhapol Prasarnrajkit, *Nut Nisamanee Lertworapong, *Sunny Jawla, and *Pui Pariwat Arunothayanant. This seminar is scheduled for Friday, February 27, 2026, at the Aksara King Power Theatre, Bangkok. Only 600 participants will be accepted.

Following this, a Live Marathon will be held from April 1-10, 2026, selecting 150 participants to gain practical experience as influencers, applying the knowledge gained from the training to real-world influencer training. Following a promotional campaign, the department will select 30 participants to attend the Influencer Bootcamp from May 13-15, 2026. This program will provide in-depth skill development from experienced experts and influencers in both sales and live streaming, including: *In Sarin Ronkiat, owner of Holiday Pastry and YOLK (bakery and cafe); *CK Cheng, owner of Fastwork, Thailand's largest freelance and employer platform; *Fern Atipay Kongkalai, owner of the ATIPA clothing brand; *Puifai Nattapat Wipatradechakul, owner of the Pui Saeb Pak chili paste brand; *Beam Srida Prasitdamrong, owner of the Beda Beauty supplement brand; *Taeng Krisdikul Chumkaew, a top live-streaming salesperson, owner of After Yum restaurant and the Kathoey Tham drama channel; and many other influencer gurus.

"Before progressing to the DBD Influencer Award competition, which will build brand profiles and credibility at the national level, participants will also receive support from e-commerce platform partners in management systems, logistics, and various digital solutions to help them comprehensively develop their online businesses."

"This course will help Thai entrepreneurs adapt to change by focusing on enhancing skills in building an online presence, storytelling through branding, content creation, communication, and engaging live sales. It will also build an understanding of consumer psychology, enabling participants to appropriately use digital tools to reduce marketing costs, increase sales efficiency, and create long-term business sustainability."

"The Department of Business Development invites business owners who wish to build a digital presence and upgrade their online sales skills to become professional influencers to apply for The Influencer Journey: TIJ#3 course at www.dbd.go.th. Select the Training/Seminar section. Applications are open from today until February 20, 2026," Director-General P

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