Mr. Poonpong Naiyanapakorn, Director-General of the Department of Business Development, Ministry of Commerce, revealed that, “Currently, AI technology and online platforms are important tools for driving business. Therefore, the Department has collaborated with LINE Thailand to organize the workshop “UPSKILL SME: Grow Your Business Quickly and Profitably with AI and LINE Solutions” on Friday, January 30, 2026, at the Grand Center Point Prestige Hotel, Bangkok. This activity will focus on empowering Thai entrepreneurs to accurately analyze market data, reduce costs, and improve management efficiency through hands-on workshops. LINE Certified Coaches, experts in digital marketing, will share their knowledge on various topics, including accelerating business growth with LINE OA and LINE Ads; retaining customers and selling more easily with MyCustomer|CRM and MyShop; and enhancing customer acquisition on LINE Ads with the power of AI, among others.”

“Department of Business Development” The goal is to empower Thai SMEs and Micro SMEs (MSMEs) to fully utilize digital technology and chat commerce, enhancing their competitiveness and strengthening the country's digital business ecosystem to support sustainable economic growth.

We invite SMEs, Micro SMEs, and those planning to start a business to apply for the free workshop “UPSKILL SME: Grow Your Business Quickly and Profitably with AI and LINE Solutions” on the Department of Business Development website www.dbd.go.th under the "Press Releases" section. Applications are open from now until January 20, 2026. For more information, please contact the E-Commerce Division, Department of Business Development at 0 2547 5959 and hotline 1570.

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