Mr. Poonpong Naiyanapakorn, Director-General of the Department of Business Development, Ministry of Commerce, revealed that a key mission of the Department of Business Development, in addition to providing services to the business sector and the public to the best of its ability, is to cultivate an organizational culture that instills a sense of self-love/family love, love for one's profession, love for the organization, love for society, love for the nation, and reverence for the monarchy. This is another crucial element that strengthens the stability and efficiency of public service based on public consciousness. This includes having a good conscience, social responsibility, and sacrifice for the common good, fostering sharing and mutual assistance, and supporting people in society to have the physical and mental strength to live their lives. This not only promotes a more livable society but also cultivates the virtue of 'giving' among all civil servants and staff of the Department, elevating their quality of life and developing service to the business sector and the public with a service-oriented spirit.

The key to a sustainable government organization is not just the speed of service to the business sector, but also having personnel with a public-spirited attitude and a willingness to sacrifice for the common good. Therefore, the Department continuously organizes volunteer activities. To provide assistance to various sectors of society, including:

1. Connecting with youth and the underprivileged: A mission of giving by visiting communities to provide opportunities and improve their quality of life, starting with: *Contributing to orphaned children at the Al-Kawthar Foundation in Samut Prakan Province, supporting education and daily living expenses for children at the center. *Continuing the royal aspirations to combat disasters: Donating funds to the Rajaprachanukroh Foundation to help disaster victims and orphaned children. *Supporting the Phetcharat-Suwatana Foundation: Contributing funds to help those who sacrificed for the nation and disaster victims.

2. Strengthening Thailand's medical and public health system: Activities include: *Continuing the royal aspirations of King Rama VI at Vajira Hospital: Donating funds to build a building and purchase medical equipment for the Faculty of Medicine, Vajira Hospital, as a merit-making act and to help impoverished patients.

3. Preserving Buddhism and the environment: The "Sweeping the Temple, Sweeping the Heart" project, where people joined together to clean and improve the landscape at Wat Tamnak Tai in Nonthaburi Province, along with donating funds to restore the temple used for religious practices by monks and Buddhists.

4. To perpetuate Buddhism and cultivate humility: The Department of Business Development collected old desk calendars from its personnel to donate to the Center for Educational Technology for the Blind. These calendars will be used to produce Braille books, valuable learning materials for the visually impaired. This maximizes resource utilization and reduces waste. A donation was also made to the center to support educational development for the visually impaired.

The Department of Business Development hopes that the above activities will contribute to creating smiles and happiness for recipients, and inspire everyone to work together to create a warm and livable society. Let's build a society filled with love, compassion, and understanding through the power of small acts of volunteerism. Because every act of giving is always great, and the happiness shared will never end. We believe that if Thais stick together and show compassion, Thai society will be happy and live together harmoniously. “The happiness of receiving may fade with time, but the happiness of giving multiplies and remains deeply ingrained in memory. The smiles and happiness of those who receive help are the reward of pride that truly uplifts the hearts of the givers,” Director-General Poonpong concluded.

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