Mr. Poonpong Naiyanapakorn, Director-General of the Department of Business Development, Ministry of Commerce, revealed that “The Department of Business Development is accelerating efforts to build credibility for online businesses and enhance trust in online transactions. The focus is on raising awareness of the benefits of business credibility, which will impact overall future sales. In online sales, ‘credibility’ is the most crucial element, as consumers cannot physically touch the product; they only see it on the seller's page or website. Therefore, demonstrating the seller's physical presence and online store is essential in building consumer trust. In addition, the products must be of good quality and meet standards, the prices must be reasonable, and the sellers themselves must be honest, have good customer relations, offer fast delivery, and be able to resolve customer issues. These elements will lead to long-term business credibility.

The Department of Business Development has introduced the DBD Registered mark to help “build trust in online stores.” This mark, issued by the Department, certifies established e-commerce businesses. Besides building consumer confidence in purchasing goods, it benefits online stores by confirming their existence and credibility, giving them a competitive advantage in the online market.” This provides peace of mind for online consumers and allows them to verify online store information if problems arise from their purchases.

Importantly, the Department has developed a system for issuing the DBD Registered certification mark that is linked to the Department of Business Development's corporate registration system and the local government's commercial registration system. This builds credibility for businesses applying for the mark and increases consumer confidence. Furthermore, if a business authorized by the Department to use the DBD Registered mark is found to have violated the law, the Department will investigate and consider suspending the use of the mark, potentially revoking it, and removing it from the system.

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