Mr. Kittiwat Patchimnan, Director-General of the Department of Business Development (DBD) under the Ministry of Commerce, stated that the current flooding situation has impacted the daily lives of citizens and caused a slowdown in business operations across several provinces. In response, the DBD has coordinated with relevant agencies and partners to implement measures aimed at assisting and rehabilitating affected entrepreneurs. The initiative seeks to alleviate hardships, help businesses resume operations, stimulate economic circulation, and simultaneously reduce the cost of living for the public. The DBD has partnered with the Thai Wholesale & Retail Trade Association and a network of local wholesale and retail stores nationwide to launch the ‘Thai Helps Thai x Local Low Cost: Thai Retailers Unite for Flood Recovery’ campaign, running from November 1 to 15, 2024. Over 100 local wholesale and retail businesses—comprising more than 800 branches across the country—are participating. They are offering over 1,500 essential consumer goods, as well as items needed for the restoration of homes and businesses following the floods, at special prices with discounts of up to 60%. These include staples such as rice, seasonings, cooking oil, instant noodles, soap, toothpaste, laundry detergent, and floor cleaners, alongside community-made products, such as processed foods crafted from local ingredients. ...such as processed agricultural products and clothing.

The ‘Thai Helps Thai x Local Low Cost’ initiative not only aids in restoring quality of life and lowering the cost of living for the public in the aftermath of flooding, but also fosters collaboration across the entire trade supply chain—linking the public and private sectors with producers, distributors, SMEs, and local retail networks. This collaboration helps businesses reduce costs, boost sales, expand their customer base, generate revenue, and strengthen the local circular economy for the long term. The Department has consistently partnered with various organizations to host ‘Thai Helps Thai x Local Low Cost’ events. Most recently, an event held from August 1–15, 2026, generated 2.215 billion baht in sales—an increase of 427 million baht (or 23.88%) compared to the same period in 2025, when sales reached approximately 1.788 billion baht. During the event, promotional offers and coupons were provided to attract shoppers; the use of these coupons accounted for 44.68 million baht in sales. This demonstrates that such promotional measures effectively encourage purchasing decisions and stimulate economic activity at the local level, further underscoring the success of the initiative. ...in a tangible way.”

“On this occasion, I would like to invite the public and local businesses to purchase consumer goods at budget-friendly prices from November 1–15, 2026. This can be done at participating local retail stores nationwide as part of the ‘Thai Helps Thai x Local Low Cost: Thai Retailers Unite for Flood Recovery’ initiative. The campaign aims to alleviate household expenses by over 70 million baht while helping retail shops resume operations as quickly as possible. You can check the list of participating stores on the Department of Business Development’s website at www.dbd.go.th, or for further information, please contact the Call Center at 1570,” concluded Director-General Kittiwat. #SuperDBD #DepartmentOfBusinessDevelopment #MinistryOfCommerce

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