Saha Group, through Shop Global E-Commerce Co., Ltd., has joined forces with six partner organizations: Thailand Post Co., Ltd., Digital Worldwide Co., Ltd., the Thai Small and Medium Enterprise Council (SME Council), the Big Data Institute (Public Organization), the Office of Small and Medium Enterprises Promotion (OSMEP), and Techsauce Media Co., Ltd., to announce their collaboration under the Thailand Best X project. This initiative aims to develop a digital commerce ecosystem for Thai entrepreneurs, connecting businesses, products, information, logistics, technology, and consumer networks in a comprehensive manner. The goal is to enhance the competitiveness of Thai businesses, particularly SMEs, enabling them to grow strongly in the digital economy. Under this collaboration, Shop Global E-Commerce Co., Ltd. will be the core entity in developing the commerce platform and product offerings. The project will involve a network of entrepreneurs and a live commerce system. Thailand Post Co., Ltd. will contribute its expertise in logistics infrastructure and nationwide service network to support delivery and fulfillment management.

Digital Worldwide Co., Ltd. will help create engagement through online communities and connect entrepreneurs with consumers in the digital age. The Thai Small and Medium Enterprise Council (SME Council) will connect SME networks nationwide and support business development. Meanwhile, the Big Data Institute (Public Organization), along with the Office of Small and Medium Enterprises Promotion (OSMEP) and TechSauce Media Co., Ltd., will leverage their expertise to develop the potential of Thai entrepreneurs and promote data-driven business decision-making. In the initial phase, the Thailand Best X project will operate as a sandbox and pilot project for one year to study and test business models and integrate resources, covering the connection of entrepreneurs, products, sales channels, logistics systems, data utilization, and partner networks. Prior to scaling up to fully develop the Thailand Best X ecosystem in the future,

this collaboration also aims to apply technologies in E-commerce, Live Commerce, Data Analytics, AI & Automation, Digital Marketing Technology, and Big Data Platform to create a comprehensive digital commerce ecosystem. This is another significant step in providing new options for Thai entrepreneurs, especially SMEs, to access markets, consumers, and business resources. Furthermore, it promotes the development of innovations in commerce and logistics to enhance Thailand's competitiveness in the digital economy sustainably.

Go To Lead