CIMB Thai Bank reveals the life insurance market trends for next year, identifying three key trends: protection-focused insurance, inheritance insurance, and online insurance purchases. These trends reflect modern consumer behavior, which prioritizes financial security and planning for future inheritance.

Mr. Phudinan Setthanan, Head of Affluent & Wealth Management at CIMB Thai Bank, revealed, "CIMB Thai Bank is moving forward with its wealth management strategy, with the bancassurance business as a key driver of customer value creation. Life insurance is an essential part of long-term wealth planning, especially as Thailand enters an aging society. The demand for financial security and effective wealth transfer will continue to increase. Therefore, the bank is committed to developing products and services that address savings, protection, and inheritance needs, enabling all customer groups to securely plan for their lives and futures."

Ms. Sitang Praditphong, Head of Bancassurance Products at CIMB Thai Bank, revealed, "The volatile global economy, high household debt, and the downward trend in interest rates are contributing to the continued growth of the bank's financial stability and wealth transfer." As a result, the once popular endowment life insurance product has had to adjust its return rate to reflect market conditions. Meanwhile, consumers are increasingly prioritizing life protection to address health and economic uncertainties. They are also increasingly interested in inheritance insurance as an inheritance management option that reduces tax burdens and increases asset value over the long term.

Therefore, the new challenge for banks is to focus on the protection and inheritance benefits of life insurance, emphasizing inheritance tax management. Whole Life Insurance is the origin of CIMB Thai's highlighted product.

CIMB THAI Preferred Legacy 99/3 is an inheritance insurance policy with a short premium payment period of only 3 years, providing coverage up to age 99. Key features include full inheritance, no inheritance tax, or gift tax. Furthermore, the ability to pass on assets is enhanced by the opportunity to generate dividends (if any) from investments managed by Eastspring Investments. Furthermore, no medical examination is required, just a health declaration for policyholders who choose the standard premium rate.

CIMB THAI Wealthy Savings Plus 88/8 meets all needs, offering customized coverage to suit your style for a secure future. Pay premiums for only 8 years and receive coverage until age 88. Receive a cashback at the end of each policy year, equal to 10% of the initial sum assured, from the end of policy year 1 until age 87. After that, receive a lump sum payment at the end of the policy term, up to 800% of the initial sum assured at the end of the policy term when you reach age 88. High life insurance coverage provides security for your loved ones. In the event of death from any cause, receive coverage of up to 800% of the initial sum assured. In the event of accidental death, receive additional coverage of up to 5,600% of the initial sum assured. Easy application, no health examination required, simply answer one health question.

CIMB THAI Step Up Savings 14/6 Life Insurance: Pay premiums for only 6 years and receive coverage for up to 14 years. Guaranteed cashback throughout the policy term. Receive an annual cashback of up to 4% of the initial sum assured. Receive a lump sum payment of 654% of the initial sum assured at the end of the policy term. Enjoy peace of mind with life insurance coverage of up to 654% of the sum insured. Easy application, no medical examination or health questions required (subject to company terms and conditions). Tax deductions are available, up to a maximum of 100,000 baht per year, as required by law.

Ms. Sitang added, "Modern insurance customers are increasingly shopping online, seeking products that meet their needs. Therefore, the bank uses customer insights to analyze and design tailor-made solutions for individual products and protection plans."

The bank has also partnered with Prudential Life Assurance (Thailand) Public Company Limited to develop a digital customer service system using Pru Plus technology to facilitate application processes, identify needs, and receive comprehensive after-sales service. The PRU Connect system also provides fast and secure online claims processing. Furthermore, the bank and Prudential have organized training to develop the capabilities of sales staff to enhance their expertise in providing professional financial advice to customers.

In addition to developing products and services, CIMB Thai Bank and Prudential have jointly launched the "Give the Future" project, offering special protection to employees of the Bangkok Metropolitan Administration and government hospitals. For every policy purchased through Prudential's bank and other channels, the two organizations also co-host a "Million Dollar Club" event to celebrate success and thank insurance agents for their continued dedication to delivering quality products to customers.

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Mr. Chongrak Rattanapian, President of KASIKORNBANK (KBank), stated that the Bank’s Board of Directors has resolved to approve the share repurchase project for financial management purposes, with a total amount not exceeding Baht 8,800 million and a maximum of 47,386,552 shares, representing no more than 2% of the Bank’s total paid-up capital. The repurchases will be executed via the SET’s automatic order matching system during the period from 14 November 2025 to 13 May 2026. The repurchase price shall not exceed the average closing price in the period of 5 consecutive business days prior to each repurchase date plus 15% of such average closing price. The funds for this share repurchase project will be sourced entirely from the Bank’s liquidity.

The objectives of the share repurchase is to optimize the Bank’s capital management by taking into account the adequacy of the capital, excess liquidity, and appropriate returns to the Bank’s shareholders. KBank currently maintains a strong capital adequacy ratio, sufficient to support future business operations under both normal and crisis conditions. As of the end of the third quarter of 2025, KASIKORNBANK FINANCIAL CONGLOMERATE’s capital adequacy ratio stood at 21.60%. The Bank has taken into account various factors for capital management approach, including market conditions, business performance, and capital level. The Bank believes that a share repurchase is one of the appropriate options under the current market conditions to further enhance capital management efficiency. The share repurchase will reduce the book value of shareholders’ equity and the number of the Bank’s outstanding shares. This will result in an increase in the return on equity (ROE) and earnings per share (EPS), thereby allowing the share price to better reflect its intrinsic value, which will directly benefit the Bank’s shareholders.

Mr. Chongrak reaffirmed the Bank continues to operate prudently and is committed to delivering sustainable value for all stakeholders, reinforcing the position as a most trusted bank. The Bank will continue to pursue the execution of K-Strategy 3+1 and focus on productivity improvement to reinforce its financial strength and generate long-term, stable, and sustainable returns.

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