EXIM Thailand Teams Up with Alliances to Organize “SMEs Export Studio Fair 2025,” Empowering Thai Entrepreneurs to Elevate Thai Brands on Global Stage

Mr. Charat Rattanaboonniti, EXIM Thailand President, revealed that the Event highlights the achievements of entrepreneurs who have undergone incubation in the “SMEs Export Studio” Program during 2023-2025, as well as showcases the creativity of new generation entrepreneurs from the “EXIM 2X” Program Class 1, 2025, which equips entrepreneurs with end-to-end export expertise, from packaging design and brand identity building to strategic foreign market planning and enhancement of product standards to meet global market needs. The Program serves as a forum for Thai Entrepreneurs’ real market testing and assessment of the prospects and needs of consumers before expansion to the global front.

This event would open up opportunities for entrepreneurs to have real market testing ahead of fully entering export operations. EXIM Thailand has joined forces with public and private partners to strengthen SMEs’ competitiveness through the 2D-2S development model: Design & Packaging, Digital Transformation, Standards & Sustainability, and Strategic Partnerships, in combination with incubation of new generation entrepreneurs under the EXIM 2X Program to build them as a future driving force of Thai export growth.

EXIM Thailand will continue advancing its role as an “Export Co-pilot,” acting as a comprehensive business partner for exporters. The Bank will broaden its proactive efforts in connecting Thai entrepreneurs with high potential overseas buyers, mitigating risks from global economic downturns, and geopolitical tensions.

EXIM Thailand will work closely with public and private alliance agencies both domestically and overseas in providing knowledge, advisory support, and market-entry guidance in areas such as marketing, risk management, and access to financing.

Furthermore, EXIM Thailand will boost liquidity for participating entrepreneurs with offering of such financial products as export credit facilities at special interest rates and export credit insurance covering up to 300,000 baht to mitigate risks of non-payment by foreign buyers. These initiatives reinforce the government’s “Quick Big Win” policy to strengthen Thai entrepreneurs’ capabilities, expand trade opportunities, and solidify the global presence of Thai products.

Mr. Danupol Amnuaypreechakul, Executive Director of Lamoon Group, a manufacturer and distributor of ice cream and frozen fruit, said that the company's unique selling point is its use of locally sourced ingredients from local farmers. Our ice cream comes in a variety of flavors, including mango, coconut, chocolate, and eggplant. We distribute our products in Thailand and export to countries like China and Singapore. We have distributors, and will expand to New Zealand, Japan, and Australia in the future.

The domestic market is valued at 10-20 million baht, while the export market is estimated at 6 million baht per year. Next year, the total value is expected to grow by 200%, as the company plans to exhibit at international fairs in Tokyo, Japan, Melbourne, and Australia.

"We are a company that has received training from EXIM, which has enabled us to develop our products and packaging, as well as the export market," said Mr. Danupol.

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Mr. Chat Luangarpa , KBank Executive President, said that Indonesia is a key strategic market, with the largest economy in ASEAN and GDP of more than USD 1.4 trillion. It is also the country receiving the region’s greatest foreign direct investment (FDI), totalling IDR 202.2 trillion, or approximately USD 12.13 billion, supported by domestic consumption, infrastructure development such as ports, airports, and digital systems, as well as government policies that encourage long-term investment and significantly reduce logistics costs. Indonesia is also a primary target of the “China+1” strategy used by multinational companies to diversify their production bases within ASEAN, reflecting strong purchasing power and long-term business opportunities.

Increasing its stake in Bank Maspion Indonesia to 89.48 percent not only reflects KBank’s commitment to expanding its overseas operations, but also lays a crucial foundation for establishing a seamless regional financial network. This includes developing comprehensive financial solutions for cross-border businesses, advancing partnership strategies to support the growth of corporate clients in AEC+3, as well as creating new opportunities for market expansion and bolstering regional economic cooperation.

Under its “A Regional Bank of Choice” strategy for overseas expansion, KBank – as the major shareholder of Bank Maspion Indonesia – focuses on serving corporate clients and high-potential medium-sized enterprises in both Thailand and Indonesia. The approach comprises: 1) Product Strategy – Developing integrated financial solutions tailored for cross-border business needs, including business loans, cash management, supply chain financing, trade finance, and syndicated loans to enhance liquidity and broaden business opportunities for corporate clients. The Bank also offers funds transfer service to Indonesia in three currencies – IDR, USD, and THB – covering both business and retail customers through a fast and reliable system. 2) Partnership Strategy – Leveraging networks within the AEC+3, including Thailand, Laos, Cambodia, Vietnam, and China, as well as representative offices in Myanmar, Japan, and South Korea, to create a seamlessly interconnected financial ecosystem and open new opportunities for market expansion and regional economic cooperation. Mr. Chat concluded that this increase in stake represents a significant milestone in the Bank’s growth journey, reinforcing its role as a trusted regional financial institution and a key mechanism in driving sustainable financial growth.

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