'Cyber Threats' Top Risk
for Thai Businesses
Mr. Lars Heibutsky, CEO and Managing Director of Allianz Ayutthaya Insurance Public Company Limited, revealed that the increase in cyberattacks in Thailand reflects the need to strengthen business resilience amidst an increasingly severe cyber threat landscape. At the same time, the market remains in gaps in terms of readiness, response, and recovery from cyber incidents. The cyber insurance market in Thailand is still in its infancy, making cyber insurance a crucial role in helping organizations recover from attacks and mitigate the impact of business disruption, which remains a significant risk to the business sector.
Cyber ??threats in Thailand have moved up four ranks to number one, with the level of concern increasing to 37% from 21% the previous year. Data indicates that organizations in Thailand faced an average of 3,201 cyberattacks per week during the first half of 2025, 164% higher than the global average. Cybercriminals are increasingly targeting government agencies and critical infrastructure, according to a report by Check Point Software Technologies. Phishing attacks remain the primary form of cyberattack in Thailand. Social engineering and identity theft techniques are being used to deceive both consumers and businesses. Furthermore, the National Cyber ??Security Agency (NCSA) reported a dramatic 6,250% increase in leaked usernames and passwords, from 80,000 cases in 2024 to over 5 million cases last year.
Globally, cybersecurity remains the number one risk for the fifth consecutive year, scoring a record 42% and showing the largest gap from the next risk (+10%). It is a primary concern for businesses across all regions – the Americas, Asia Pacific, Europe, Africa, and the Middle East. Cybersecurity's continued top ranking in the Allianz Risk Barometer reflects increasing reliance on digital technology amidst a rapidly changing geopolitical and regulatory context.
Severe weather events underscore the need for enhanced preparedness and protection. In Thailand, natural disasters remain the second-ranked risk in the Allianz Risk Barometer, while climate change risk has moved up one rank to third. By 2025, two major climate systems, La Ni?a and the negative Indian ocean dipole, characterized by above-average sea surface temperatures, are projected to significantly impact security. An unusual simultaneous event resulted in a dramatic increase in rainfall across Southeast Asia in November. The region experienced one of the heaviest rainy seasons in memory, encompassing widespread flooding, a series of typhoons, and massive evacuations – all significant tests of national resilience.
The November 2015 floods in southern Thailand, triggered by unprecedented heavy rainfall (a once-in-300 year event), saw Hat Yai district receive 630 millimeters of accumulated rainfall in just 72 hours. Total damage and losses are estimated at over US$700 million, affecting nine southern provinces, including Songkhla (where Hat Yai is located), and impacting approximately 2.1 million people.
Meanwhile, the March 2015 earthquake, despite its epicenter in Myanmar, was felt as far away as Bangkok, highlighting Thailand's vulnerability and gaps in earthquake preparedness and resilience. The Thai General Insurance Association estimated that total claims from such an event could reach 50 billion baht (approximately US$1.53 billion).
AI presents both new risks and business opportunities. Artificial intelligence (AI) has emerged as a new risk to Thailand, ranking 4th with a 22% share. The Digital Economy Promotion Agency (depa) forecasts that the country's digital services will grow at an average rate of 10–14% annually between 2025 and 2027, with AI identified as one of the key drivers of this growth.
Globally, AI has surged to become a top concern for businesses, climbing to 2nd place at 32% in 2026 from 10th in 2025, marking the largest jump in this year's rankings. AI has seen a significant rise in rankings across all regions, placing 2nd in the Americas, Asia Pacific, and Africa–Middle East, and 3rd in Europe. It has also become a significant risk for organizations of all sizes, from large and medium-sized companies to small and medium-sized enterprises.
As the adoption of AI accelerates and becomes more deeply embedded in core business processes, respondents anticipate that AI-related risks will intensify, particularly regarding liability. The rapid spread of generative and agentic AI, coupled with widespread adoption, has increased awareness of the risks organizations face. Although the risk of business disruption has dropped one position to fourth, it remains a significant concern, as it is often a secondary impact of other risks in the top 10.
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