Mr. Kittipong Kanokwilairat, General Manager of Sales and Marketing at Brother Commercial (Thailand) Co., Ltd., stated that the expertise Brother has cultivated can be leveraged to create social value. This support encompasses both the provision of sewing machines and the sharing of technical knowledge, enabling participants to learn and craft items themselves. Each cloth bag represents the combined effort of various sectors and will serve to assist patients in their daily lives—an excellent example of aligning business capabilities with community needs. The event was organized by Phrae Province and presided over by Mr. Somchai Lertprasittiphan, Governor of Phrae. Over 350 participants—including government officials, local administrative organizations, private sector networks, and civil society groups—joined forces to build a network for local resident care. Phrae is currently transitioning into a "Super-Aged Society," with the elderly population accounting for 29.73% of the total. Meanwhile, challenges regarding the economy, family dynamics, and social violence have heightened the importance of establishing rapid-response support systems and inter-agency collaboration. Consequently, the province has launched the "ESS Help Me" social emergency reporting system via the LINE application, providing a 24-hour channel for reporting incidents and coordinating assistance.

A key highlight of the event was the unification of the public, private, and civil sectors in a collaborative effort toward social responsibility. Care packages containing essential supplies were distributed to nine vulnerable households alongside the “Sewing with Love: Sharing Bags for Patients” project, which utilized sewing skills to foster community engagement. Workshop participants learned how to operate sewing machines and collaborated to create practical items. Mr. Kittipong added, “At Brother, we prioritize leveraging our existing knowledge to create learning opportunities through hands-on experience. Sewing skills offer multifaceted potential—from creating items that benefit others and maximizing resource efficiency to developing capabilities applicable to daily life or future careers. The ‘Sharing Bags’ initiative demonstrates how technology and corporate expertise can engage with the community to generate value across various dimensions.”

The 1,800 “Sharing Bags” were delivered to eight hospitals in Phrae Province to hold medication for patients and vulnerable groups, replacing single-use plastic bags. This social initiative effectively integrated health and well-being, support for vulnerable populations, and environmental care. The collaboration reflects Brother’s operational philosophy of leveraging organizational expertise to create shared value with society—utilizing technology, products, and skills transfer. It transformed sewing knowledge into a force for community engagement, passing the fruits of the participants' efforts directly to patients and local communities. This aligns with the concept “At Your Side, Every Side of Life,” which aims to stand by people across various dimensions of life and work together to build a strong, sustainably growing society. ส่งความคิดเห็น

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