Marshall Launches “Party Anywhere”
Campaign, Capturing Songkran Market with Bromley 450
Marshall, the legendary British audio brand, is aggressively expanding its party speaker market in Thailand. The latest campaign, “Party Anywhere,” successfully transformed the streets of Bangkok and Bang Saen into mobile concert venues during the recent Songkran festival. The campaign also featured the launch of the Bromley 450, their latest party speaker, targeting party-goers and travelers. The strategy employed “Experiential Marketing” to reach consumers through local culture.
For this campaign, Marshall and ASH Asia (the official importer and distributor) employed an Experience Economy strategy. This included the launch of the Marshall Party Truck, a stylishly designed truck equipped with a “Wall of Bromley,” a giant sound wall created by assembling 37 Bromley 450 speakers to demonstrate their durability against sun and water during three days of Songkran water festivities.
Furthermore, the campaign featured top DJs such as DJ YP, Maftsai, and Z Zero, who presented music blending traditional Thai folk music (Mor Lam) with modern rhythms. To seamlessly connect an international brand with the lifestyle and fun culture of Thai people, the Bromley 450: the new flagship that breaks the limits of party speakers. The launch of the Bromley 450 marks a significant step for Marshall in expanding its party speaker portfolio, highlighting features to meet the needs of outdoor use, including:
Marshall Sound Power: True Stereophonic 360? system delivers immersive, realistic, and comprehensive sound across all frequencies. Longest Battery Life in the Segment: Supports over 40 hours of continuous use without being plugged in. High Durability: IP55 water and dust resistant, ideal for Songkran and outdoor activities. Comprehensive Functionality: Includes microphone and instrument inputs for private mini-concerts. And a Sustainable Design with 15% recycled materials. Vision and Growth
ASH Asia states that bringing Marshall into the party speaker market this time is an opportunity to differentiate itself with the brand's musical heritage spanning over six decades. They are confident that the Bromley 450 will become a "must-have item" for lifestyle, party, and travel enthusiasts who value high-quality sound. With its unique design and durability for use in various weather conditions, the Marshall Bromley 450 is now available at Marshall counters in leading department stores nationwide and online at www.ash-asia.com. #MarshallTH #ASHAsia #PartyAnywhere #Bromley450
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