Allianz Ayudhya
extends Olympic Partnership
Ms. Patchara Taveechaiwattana, Deputy Managing Director, Customer Management, Allianz Ayudhya Life Assurance PCL, revealed that with the current environment of the world and lifestyles that cause increased stress, resulting in many illnesses, Allianz Ayudhya, as the leader in life and health insurance business in Thailand, has continuously emphasized the necessity of having health insurance to make Thai people aware and ready to cope with the uncertain health situation. Most recently this year, on the occasion that Allianz Group is the official global partner of the Olympic and Paralympic Games, Allianz Ayudhya has extended the theme of the Olympic Games, which is gaining attention from people around the world, to be part of the marketing campaign by inviting Thai people to prepare for serious illnesses under the campaign ‘Ready for Every Game Change’.
The campaign ‘Ready for Every Game Change’ communicates the necessity of having health insurance through 3 stories of game changers of working-age people. It invites us to think about the uncertainty that can happen to everyone through the use of “disease statistics”. The first story, “Finish Line”, is about a middle-aged man who had his child cheer him on while running a marathon, but he collapsed before reaching the finish line and was found to have heart disease. The second story, “Live”, is about an online seller who had a nosebleed while live streaming and was diagnosed with nasal cavity cancer. The third story, “Bonus”, is about a company employee talking to his mother on the phone in an elevator but collapsed and was found to have a stroke. All three stories were developed into 30-second and 15-second commercials to communicate on various media channels, both on television and online media, with Mr. Pak Wannasiri, Chief Creative Officer of VML Thailand, as the campaign concept creator. In addition, along with the campaign communication ‘Ready for Every Game’, Allianz Ayudhya has emphasized the best value health insurance product, Health Insurance Unlocks “Double Care”, a lump-sum health insurance product that provides double coverage when diagnosed with a serious disease. It provides coverage up to age 90, with a total of 3 plans: Plan 1 Benefit Amount per policy year of 8 million baht, Plan 2 of 15 million baht, and Plan 3 of 30 million baht per policy year. The benefit amount will double from 8 million to 16 million baht, from 15 million to 30 million baht, and from 30 million to 60 million baht per policy year when diagnosed and confirmed as one of the 10 critical illnesses specified in the policy.
“We have invested over 70 million baht in the advertising budget for the ‘Ready for Every Game’ campaign, which we are confident will create interest during this Olympic craze and encourage Thais to think and see the importance of preparing themselves to #ReadyForEveryGame,” before it is too late, Ms. Patchara concluded.
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