Krungthai-AXA Life Insurance, a leader in digital and customer care, is leveraging and applying AI in its business to enhance customer experience and share AI knowledge, a key element of the company's "Unlock the Future" strategy. This includes improving customer service, enhancing sales capabilities, developing products, underwriting, and optimizing claims processing.

Mr. Nicola de Nazel, CEO of Krungthai-AXA Life Insurance, presented the AXA Group's perspective and Krungthai-AXA Life Insurance's best practices in digital and customer care, highlighting the use of AI to elevate customer experience.

He also shared AI expertise central to the company's "Unlock the Future" strategy, encompassing aspects of customer service, sales enhancement, product development, underwriting, and claims processing.

This presentation, titled "AI and Digital Transformation in Life Insurance," was part of the "ASEAN Life Insurance Leadership Program (ALIP) 2026," organized by the Office of the Insurance Commission. In collaboration with the Insurance Academy, the Life Insurance Fund, and the Thai Life Insurance Association,

this event focuses on knowledge exchange to enhance the development of life insurance systems in the region, preparing them to face the challenges of an aging society, under the main theme of “The Longevity Frontier: Navigating the Future of Wellness.”

The event brought together high-level executives from the Thai Life Insurance Association, representatives from insurance regulatory bodies, the life insurance industry, professional associations, and representatives from related organizations from Thailand and ASEAN member countries, as well as global partners from the Republic of Korea and the Hong Kong Special Administrative Region. Participants exchanged knowledge and strengthened international cooperation to promote and develop the sustainable growth of the life insurance industry in ASEAN.

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