Krungthai-AXA Life Insurance Public Company Limited has launched a new advertising campaign, “The New Chapter,” for its whole life insurance product, “WealthPlus Ready 90/8: Step Confidently Towards a Secure Future.” The campaign highlights the product's key features: short premium payment period of only 8 years, coverage until age 90, annual cash returns of 10% from the first year until age 89, and a lump sum payment of 800% upon contract maturity. This reinforces the concept of financial planning that builds security today for a confident long-term future, enhancing long-term financial planning capabilities.

Ms. Bupphawadee Ovararin, Chief Marketing Officer (CMO) of Krungthai-AXA Life Insurance Public Company Limited, revealed that the company has launched a new advertising campaign, “The New Chapter,” for its whole life insurance product, “WealthPlus Ready 90/8: Step Confidently Towards a Secure Future.” The campaign highlights the product's key features: short premium payment period of only 8 years, coverage until age 90, annual cash returns of 10% from the first year until age 89, and a lump sum payment of 800% upon contract maturity. This reinforces the concept of financial planning that helps build security today for a confident long-term future, enhancing the potential for long-term financial planning.

It also opens opportunities for confident and continuous investment and lifestyle growth. The campaign's concept reflects the view that “security” is not just the destination of success, but the “starting point” that allows for greater freedom in life and confident forward momentum with a solid foundation.

This concept is conveyed through the advertising campaign "The New Chapter," featuring Chompoo Araya A. Hargket, Krungthai-AXA Life Insurance's presenter, as a representative of modern, successful women who have chosen to live their lives on their own terms. Her image is reflected in her confidence, professionalism, and unique taste, reinforcing the message of someone who doesn't stop at success but fully pursues their passions.

Furthermore, this advertising campaign represents the company's integrated communication strategy, encompassing all channels including television, online media, and outdoor advertising in prime city locations to achieve over 700 million views and reinforce its image as an expert in wealth planning.

Those interested in the WealthPlus Ready 90/8 product can inquire for more details at any Krungthai Bank branch nationwide or call 1159. Further details can be found in the news article at: https://ktaxa.live/WealthPlus_Ready_90_8_News

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