Krungthai-AXA Life Insurance has launched a new commercial, “Life Saver,” showcasing real-life experiences of its valued customers.

Ms. Bupphawadee Ovararin, Chief Marketing Officer of Krungthai-AXA Life Insurance, revealed that the “Life Saver” commercial highlights Krungthai-AXA Life Insurance's commitment to customer care, from frontline agents to expert and support teams working continuously to ensure customers receive prompt and appropriate care in various situations. The commercial is inspired by the real-life experiences of two customers and tells two main stories:

1. The Power of Professionalism: In a critical situation requiring a rare blood type, the agents and team meticulously coordinated and managed every step to secure emergency air transport and rapid transfer to a Bangkok hospital within 25 hours, demonstrating the efficiency of their emergency case management system. This resulted in the patient being able to recover and walk again within 22 days.

2. The Reliable Partner reflects the role of the agent as a "trusted partner for customers" when facing unexpected situations. Through careful decision-making and close coordination with headquarters, the patient was promptly transported by helicopter for appropriate treatment, prioritizing the customer's safety above all else.

Krungthai-AXA Life Insurance believes that customers deserve peace of mind during every challenging time. Therefore, the company continues to develop the capabilities of its agents, coupled with strengthening its operational support system, to effectively handle any situation and reciprocate the trust customers place in it. This is under the company's core policy of putting customers first and standing by their side, providing care and support always.

You can watch the Life Saver commercial on Krungthai-AXA Life's YouTube, TikTok, and Facebook channels today. You can also click the link https://ktaxa.live/Life-Saver-2026 or scan the QR code to watch the video.

For inquiries regarding information, services, and other products of the company, please contact the Customer Service Center at 1159 or visit www.krungthai-axa.co.th.

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