Ms. Oranart Nachapong, Assistant Senior Vice President, Marketing Strategy and Customer Management, Bangkok Life Assurance Public Company Limited, revealed that today, Bangkok Life Assurance's role is not just that of an insurance company, but is committed to being a part of driving longevity by encouraging everyone to prepare from today, so that the longer years of life are of the highest quality. This is the reason for supporting the "Intergenerational Fest 2026: Longevity, Living Together Longer and More Enjoyably" event, held from June 12-14, 2026, at Impact Exhibition Center Hall 6, organized by the Intergenerational team.

"We share the same goal and belief: to promote a 'good quality of life' for Thai people and help drive the sustainable growth of Thai society. Therefore, we have supported this event." The Intergenerational Fest is in its second year, with Bangkok Life Assurance serving as the main sponsor this year under the concept of "Four Aspects of a Good Life": Body (physical fitness) as a foundation for pursuing passions; Budget (financial stability) for long-term financial independence; Balance (mental balance) to cope with change; and Bonding (good relationships) to continuously nurture our well-being. If any one aspect is lacking, life may become unbalanced. Therefore, "taking care of oneself" in all four aspects is the most important starting point for enjoying life with loved ones for as long as possible," said Ms. Oranart.

This year's highlight was Bangkok Life Assurance sharing its expertise through activities at the event, enabling participants to leave with a "Plan for Managing a Good Life." These activities included expert seminars, specifically designed workshops for singles, family members, and those preparing for retirement, as well as in-depth one-on-one consultations with Certified Financial Planners (CFPs). Bangkok Life Assurance believes that each person's life plan is unique and requires different levels of care.

Mr. Prasan Ingkanan, Managing Director of Boonmeerit Media Co., Ltd. and founder of the online media platform, also commented... The "Different Generations" event reveals that, according to the World Health Organization, by 2050, the global population aged 60 and above will increase to over 2.1 billion people, or almost one-fifth of the world's population, from approximately one billion currently. This reflects the world's rapid transition to an "aging society" in almost every region. This aligns with data from the National Statistical Office (2025), which indicates that the average life expectancy in Thailand is approximately 78.1 years, with 73.5 years for men and 80.5 years for women. Thailand also ranks among the top five countries with the highest number of centenarians in the world. The crucial challenge, therefore, is not simply living longer, but creating a "quality of life" that aligns with that increased life expectancy. The number of years lived is less important than the time spent in good health and happiness. This year's "Different Generations FEST 2026" is not just a typical event, but a space to invite everyone to reflect on how they can live truly valuable and meaningful lives.

This year's Intergenerational Human Fest 2026 invites Thais to ‘try’ designing their ‘GEVITY’ through 7 zones, including: Health Check (free health screenings from leading hospitals), understanding the meaning of longevity through exhibitions, building communities in the Playground zone, shopping at the Creative Senior Market and Exhibitors offering products and services to help design life, and learning in the Workshops zone. A key highlight of the event is the participation of over 50 leading speakers who will share their knowledge, perspectives, and ideas on creating a better quality of life, such as Phra Paisal Visalo, Chuan Leekpai, Suthichai Yoon, Coach Noom Chakrapong Maesapan, Dr. Prawech Tantipiwattanasakul, Professor Chalidaporn Songsamphan, Pompaem Niti Chaichitathorn, Dr. Pissri Kitniransin, Niwklom Sarawut Hengsawat, Annabelle Kachanan, and many more. Registration is open now! Free entry! Tickets are available at: https://www.zipeventapp.com/e/Manoottangwai-Fest2026

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Ms. Chorfah Yuktanan, Chief Marketing and Customer Management Officer, Generali Thailand Group, revealed that today's consumer behavior is becoming more diverse and personalized. Consumers are no longer just looking for protection from insurance companies, but expect brands to understand their lifestyles and needs and provide continuous care throughout their lives. As a result, offering “Customer Experience” has become a crucial factor in building brand recognition and long-term brand loyalty. To support this trend, Generali Thailand has adjusted its marketing strategy under the concept of Customer First. With the launch of “Generali First Club,” designed to comprehensively meet customer needs under three main principles: 1. Easy access to the program, with premiums starting at just 100,000 baht per year; 2. Offering benefits tailored to the needs of each customer group and practical for daily life; and 3. Providing superior service and exclusive experiences through activities that cater to all ages.

“Generali First Club is not just a privilege program, but also aims to provide personalized services tailored to the diverse needs of customer groups. This enhanced personalized service is currently under development and will be offered to customers in the next phase. We want Generali First Club to be a strategy for building long-term relationships between the brand and its customers through the delivery of meaningful services and experiences that align with individual lifestyles.” This aligns with Generali Group's core concept, "Lifetime Partner 27: Driving Excellence," where Generali aims to be a trusted partner to customers throughout their lives," Ms. Chorfah stated.

The Generali First Club will be divided into four groups: Classic, Prime, Elite, and First, each receiving numerous benefits such as exclusive GEN Points on their birthdays, travel privileges such as airport lounge access in Thailand, GEN Travel Safe insurance, health privileges such as health check-up programs, massage services, and beauty services from leading clinics, lifestyle privileges such as movie tickets, e-vouchers for food and beverages from leading brands, and exclusive Generali-organized activities.

Ms. Chorfah continued, "The 'Generali First Club' represents another significant step for Generali Thailand in elevating customer care standards by integrating data, technology, and consumer understanding to create a competitive advantage. This will lead to long-term customer loyalty through services and experiences during important moments, which is the direction of modern marketing.

We are confident that this program..." "This reflects Generali Thailand's commitment to being more than just an insurance provider. We believe this program will elevate the comprehensive care offered to our customers, covering everything from life planning and healthcare to financial security and long-term well-being. Furthermore, the company is preparing to expand its collaboration with partners across various industries to provide more comprehensive customer care that meets ever-changing lifestyles," Ms. Chorfah concluded.

Those interested can learn more about Generali First Club and check additional benefit levels on the website https://generali.co.th/generali-first-club/ or via the GEN 365 application.

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