Krungthai-AXA Life Insurance Public Company Limited reinforces its position as a leader in the life and health insurance business with the launch of its advertising campaign, “Age Shouldn’t Be A Risk: Different Ages, Same Life,” reflecting its role as The Enabler of Progress for Every Age. The campaign aims to inspire the creation of a society that values ??people for their abilities and potential rather than their age, and to create opportunities for all ages to live life to the fullest in their own way, aligning with the company's ultimate goal of standing alongside and caring for everyone, year after year.

Ms. Bupphawadee Ovararin, Chief Marketing Officer, stated, “The global advertising campaign, ‘Age Shouldn’t Be A Risk: Different Ages, Same Life,’ is one of our long-term campaigns addressing various aspects of risk. This year, we focus on the generational gap, a significant issue in today's society. While many people think of an aging society as health, retirement, or increased life expectancy, from the perspective of the AXA Group and Krungthai-AXA Life Insurance, the major challenge is not simply that people are living longer.”

However, it is the increasing distance between different age groups, both in families, at work, and in society as a whole. Thailand is one of the fastest-growing aging societies in Asia, with over 13 million elderly people, or more than 20% of the total population. At the same time, we are seeing a clearer generation gap in many dimensions. Younger people may be questioned about their experience, while older people may be questioned about their ability to adapt. But in reality, every age group has potential and plays an important role in society. It is just that often, they are judged by their "age" rather than their true abilities. Therefore, what Thailand needs may not just be preparing for an aging society, but creating a society where all ages can live together, learn from each other, and grow together. We believe that because no age should be at risk, this is the origin of the advertising campaign ‘Age Shouldn’t Be A Risk: Different Ages, But Life is Not So Different.’

The advertising campaign ‘Age Shouldn’t Be A Risk: Different Ages, But Life is Not So Different’ is not just a communication campaign, but a commitment by Krungthai-AXA Life Insurance to create tangible change through three key approaches:

1. Sparking conversations about Age Inclusion and an Age-Neutral Society through television commercials, public relations materials, and raising awareness through content. 1. This encompasses all media, including television, online media, on-site media, and influencers, starting from July 16th onwards.

2. Creating spaces and experiences that connect people of different ages through health, sports, learning, and community engagement activities, while continuing to promote health and active lifestyles for all ages through an open sports and health platform.

3. Developing insurance products designed with the concept of coverage and accessibility for all ages, through the CI123 Critical Illness Insurance plan, which provides comprehensive coverage for all critical illnesses, designed to cover newborns to the elderly, ensuring everyone has access to continuous healthcare and protection throughout their lives, because good health should not be limited by age. In addition, the company has developed Easy Protect 6, a whole life insurance plan that meets the needs of those who want to secure their families faster without being tied to long-term premium payments. With premiums paid for only 6 years, it provides life coverage until age 99, allowing for the creation of financial security and a legacy for the family, and building long-term financial stability.

Furthermore, the company is committed to promoting health and active lifestyles for everyone of all ages. This will be achieved through two major events: 1) KOP RUN 2026 presented by Krungthai-AXA Life Insurance, another grand running event for Liverpool Football Club fans, to be held at Rajamangala National Stadium on September 13, 2026, with distances of 5 kilometers and 10 kilometers. It is expected to attract over 10,000 participants. This event is not only for football fans but also provides a platform for people of all ages to take care of their health, spend time together, and share positive energy through exercise. 2) The Amazing Thailand Marathon Bangkok 2026, a special running event in Thailand, where Krungthai-AXA Life Insurance is a main sponsor of the Family Run distance (4.5 kilometers), to be held on November 28-29, 2026.

It is estimated that 50,000 participants will attend all distances. The Family Run is designed to give family members of all ages—children, working adults, and seniors—an opportunity to create shared experiences through running and health care. In addition, we also have the "City Run Fun & Exciting" event in collaboration with the Amazing Thailand Marathon organizers, a Virtual City Run Series that invites Thais of all ages to run and participate in activities together before the Amazing Thailand Marathon competition, which will take place from August 22nd to September 13th, 2026. Participants can run in the city, check in to accumulate points every Saturday and Sunday, and participate in fun activities to win souvenirs from Amazing Thailand Marathon. This activity reflects the important concept that taking care of your health doesn't have to wait until the competition day, but can start from every small step in daily life.At the event, the company also brought in Ying-Ratha Pho-ngam to help convey the campaign's concept through her perspective on health care, exercise, and consumption.

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