AIA showcases the new AIA Vitality! With Vitality Bonuses and generous monthly prizes, Mark Prin is introducing a new commercial, promoting better health. Krungthai-AXA Life Insurance launches the new product "CI 123: Complete Coverage for All Major Illnesses," featuring Chompoo Araya and Abigail as new presenters.

Mr. Nikhil Advani, Chief Executive Officer of AIA Thailand, revealed that when we launched AIA Vitality in Thailand, our mission has always been clear: to deliver science-based health programs that encourage Thais to enjoy taking care of their health. AIA is always there to inspire them to achieve their goals for better health and well-being. Today, AIA Vitality is the largest health program in Thailand, with over 900,000 members nationwide.[3] AIA Vitality's success is not only due to its clear goals, but also to the strong collaboration of our partners, who have helped create one of the most comprehensive health ecosystems in the country. With a large membership base, we understand the diversity of members. Each member has their own unique health interests and approaches to self-care. Therefore, the motivation we provide to encourage them to take charge of their health and develop healthy habits must also be diverse. This is the origin of the new AIA Vitality model. We have tailored benefits to suit and align with each individual's health goals. It also aligns with AIA's 'Rethink Healthy' philosophy, which encourages people to start with small behavioral changes to create big results in their lives. We are confident that this new AIA Vitality model will be accessible to everyone and become a health partner that supports all members in achieving sustainable health and well-being.

Ms. Chalida Nakhonchai, Chief Marketing Officer, AIA Thailand, revealed, "AIA Vitality has been a game-changer in the Thai health insurance market. Since launching AIA Vitality in 2016, we became the first life insurance company to offer premium discounts on health care. Our goal is to focus on preventing non-communicable diseases (NCDs) by encouraging Thais to adopt sustainable health behavior changes. To this day, we have continuously developed the program, including the platform, benefits, and rewards, to further enhance member engagement. We have achieved very satisfactory results." Based on the improved health indicators of Vitality members[4], for example, members who have been actively participating in the program for two years or more have seen a 22% improvement in their BMI (Body Mass Index), a 49% improvement in blood pressure, a 28% decrease in cholesterol, and a 65% decrease in their blood sugar levels. Furthermore, we've found remarkable statistics among Vitality members: our members have received over 1 million health checkups and vaccinations, exercised over 17.5 million hours, and walked over 122 billion steps, equivalent to approximately 98 million kilometers, equivalent to walking more than 2,400 times around the world. This demonstrates that the AIA Vitality program is truly making a difference in the health of many people.

"This year marks the special 10th anniversary of AIA Vitality, so we're simplifying, speeding up, and expanding our customer benefits. Healthy customers will receive cashback from the first year in the form of a 'Vitality Bonus' of up to 20% for critical illness insurance and up to 15% for health insurance. We're also encouraging customers to continue to care for their health." Monthly rewards can be claimed each month via the AIA+ app. The higher your points, the more rewards you can choose from. We've curated a wide variety of rewards from leading partners, allowing customers to choose the one that's right for them. As a market leader in life, health, and critical illness insurance, AIA is confident that this new AIA Vitality model will be the first in the Thai health insurance market to offer customers a cashback bonus for their well-being. This reinforces AIA's goal of supporting people to achieve tangible health and well-being through Thailand's largest wellness program.

For nationwide customer relations, AIA has released a new commercial featuring the return of AIA Vitality Ambassador Mark Prin Suparat, but in an upgraded version. Ms. Rapeeporn Wongthongkam, Director of Corporate Communications and Branding for AIA Thailand, stated, "We want to communicate this commercial to our customers in a way that truly resonates with them. We'll show you what's new and even better than before with the new AIA Vitality. Customers will understand immediately that we're getting more and tangible benefits, including Vitality Bonuses and new monthly rewards, allowing customers to choose rewards each month to suit their lifestyle." And of course, when you see an AIA Vitality advertisement, you'll see Mark Prin. Today, Mark is more than just a Brand Ambassador, but also an AIA Vitality Partner, having been a loyal customer with us for over 8 years. Therefore, there's no one better suited than Mark to share his story and encourage everyone to enjoy the new AIA Vitality experience, tailored to your health goals. For example, some people enjoy going for a run in the park, others enjoy cooking healthy meals, others enjoy cardio at home, or even just getting enough sleep. All these activities are beneficial for both physical and mental health, and they also help increase Vitality points, enabling everyone to advance their status and receive even more benefits.

"For this new series of advertisements, everyone will see them on television, online, and in out-of-home media nationwide. We're also focusing on media on trains and subways."

Mr. Natthapisit Krutkrongchai, Chief Executive Officer, stated, “We prioritize critical illnesses and have made this a national agenda. Statistics show that Thailand faces health challenges due to critical illnesses. According to the National Cancer Institute, approximately 140,000 new Thai cancer cases are diagnosed each year, with approximately 83,000 deaths, representing 60% of the population, or an average of 227 per day. This figure is quite high. Furthermore, the average lifespan of Thais is 78 years, while the healthy lifespan is 65-70 years, reflecting a health lifespan of approximately 10 years shorter than lifespan. We urge everyone to become more aware of their health in order to delay the aging process and maintain good health. We encourage Thais to adopt three principles: 1. Physical Health: Take care of yourself by exercising, getting regular annual checkups, and choosing a nutritious diet. 2. Financial Health: Plan your finances to help you when you're sick. 3. Mental Health: Taking care of your mental health is crucial, enabling you to live a productive life. All of this is the foundation for quality physical and mental health. Especially if we have good physical health and a plan, our mental health will improve as well.

The company has therefore developed the CI 123 product to address the needs of a wider range of critical illnesses and meet the needs of a diverse customer base, including salaried workers, families, and freelancers seeking comprehensive critical illness coverage from pre-onset to severe stages. The product features the following: Coverage up to 123 critical illnesses, covering all common illnesses, specialized illnesses, and often overlooked conditions such as cancer and tumors, respiratory diseases, cardiovascular disease, and brain diseases. Pre-onset coverage, no need to wait for a critical illness to develop, with pre-onset critical illness coverage. Coverage for critical illnesses under special conditions, covering advanced procedures or complex treatments using advanced medical technology. Coverage for emergencies or emergencies resulting from both emerging diseases and serious accidents. Furthermore, this product development aligns with the company's core policy of prioritizing customer satisfaction.

Ms. Bupphawadi Owararin, Chief Marketing Officer, added, "The company has reinforced the CI 123 product lineup with comprehensive coverage for all critical illnesses through a new commercial campaign." We're honored to have Chompoo Araya and Abigail as presenters, representing the new generation of health-conscious families who believe that good health can lead to a long life. Furthermore, Chompoo is a leader in healthcare and has a clear goal on the path to Health and Longevity. Abigail reinforces the meaning of "Live Long," which is not just about longevity, but about living for the people we love.

The commercial inspires health care to various groups of people through images of people taking steps to take care of themselves. It's easy to start taking care of yourself, whether it's running or eating healthy. This reinforces the idea that it's never too late to start taking care of yourself. However, life still presents uncertainty, so we must protect ourselves and provide health protection from serious illnesses from the start with CI 123, a comprehensive, comprehensive insurance product from Krungthai-AXA Life Insurance, which is always ready to provide coverage, care, and support for our valued customers.

Furthermore, the company has launched various media campaigns to raise awareness about the importance of serious illnesses. These include an advertisement atop the Baiyoke Sky Tower, one of the tallest buildings in Thailand, and digital out-of-home advertising in various locations in Bangkok and major cities nationwide. To promote the CI 123 product, starting November 1st, a CI 123 commercial was released across various media, including television, cinemas, out-of-home media nationwide, radio, print media, and online media, starting November 8th. You can also follow the Dance Challenge activity on TikTok: @krungthaiaxalife and ongoing health activation activities throughout December 2025 and the first quarter of 2026. The company has also partnered with Jones Salad to create a special smoothie recipe exclusively for Krungthai-AXA Life Insurance called "Switch To Healthy," a menu that will make you forget you're healthy, inviting you to switch to health without forcing yourself. This healthy menu is available at all Jones Salad branches from today until December 31st.

To further promote the importance of serious diseases and support the CI 123 product advertising campaign, the company is providing a 300,000 baht budget for related research projects to the National Cancer Institute. This initiative will help drive the movement. To raise awareness among Thais about the importance of critical illnesses as a national agenda and to support sustainable good health for all Thais, visit https://ktaxa.live/ci-123-Campaign-NEWS or scan the QR code below. For inquiries about life and health insurance products and other health services, please contact the Krungthai-AXA Customer Service Center at 1159 or visit https://www.krungthai-axa.co.th/th.

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