Dr. Napatsorn Semsan, Co-Founder and Chief Creative Officer, and Nateekarn Kritsadathikan, Co-Founder and Chief Business Officer of Fortal Entertainment Co., Ltd., have announced the company’s launch alongside three key offerings: Fortal Studio, the vertical-format series application "SiamSun," and the original film "Siam Narukal." Guided by the concept of "Generating Imagination," the company aims to penetrate the market and develop an entertainment ecosystem that integrates technology, intellectual property, and business opportunities. This initiative follows the growing popularity of AI-powered short films and vertical-format series among audiences in Thailand and globally. Fortal Entertainment aspires to expand onto the world stage, operating under the vision that AI does not replace humans, but rather serves as a tool to amplify the creative potential of Thai writers, actors, and content producers.

Furthermore, the company has been named an official partner of BytePlus in Thailand. This follows the inclusion of Fortal Studio in the October 2026 edition of the BytePlus Global Newsletter, which featured a customer case study on the application of Generative AI in the production of Thai vertical-format series. Dr. Napatsorn Semsan, Co-Founder and Chief Creative Officer of Fortal Entertainment Co., Ltd., stated that Fortal Studio is an AI-powered platform developed by a Thai team. It enables creators to transform their concepts into images, characters, scenes, videos, and audio, while ensuring that humans remain in control of the creative direction and quality—a process described as "generating imagination," where creative ideas are brought to life as moving images. Meanwhile, *SiamSun* is an application featuring vertical-format series based on works by Thai authors, produced through the legal acquisition of rights. The platform utilizes AI to support the production process, translating written stories into visual content and providing a new channel for Thai writers to reach audiences both domestically and internationally. Additionally, *Siam Narukal*—an original film—showcases the company’s potential to create innovative forms of entertainment. It is firmly believed that all three products from Fortal Entertainment will be well-received by audiences in Thailand and across the globe.

Ms. Nateekarn Kritsadathikan, Co-Founder and Chief Business Officer of Fortal Entertainment Co., Ltd., noted that another key highlight of this launch event... This initiative marks the launch of a collaboration with two renowned artists: veteran actor Pete Thongchua and singer-actor Jarupong Kluayngam (Jack Blackjack). Both have granted Fortal Entertainment the rights to use their likenesses to develop "AI Actors"—digital performers. Pete Thongchua is collaborating on the creation of AI-driven films, while Jack Blackjack is involved in the development of AI-based series. This represents a new business model for generating value from artists' intellectual property (IP), with all rights formally granted by the individuals themselves. Fortal Entertainment reaffirms its position as a 100% Thai-owned company, dedicated to end-to-end creative development—from original storytelling and content creation to production technology and distribution via the "SiamSun" application. The company places a strong emphasis on respecting the rights of writers and performers, while creating opportunities for Thai talent to leverage AI technology to compete within the global entertainment industry.

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