Ms. Sunantha Kangwankulkij, Director-General of the Department of International Trade Promotion, revealed that “The Thai film industry is growing rapidly. This can be seen from the production potential, the beginning of the entry into international film festivals, the interest from foreign markets, and the domestic market share of approximately 50%, which is equivalent to foreign films. This is a sign that Thai people are coming back to watch more Thai films. Thai Night will be an event that allows us to show our pride and the quality of Thai films, as well as promote Thai Soft Power through the film industry, conveying the charm of Thai culture, creativity, and Thai identity to the eyes of the world, as well as opening up opportunities to build business networks with international partners to support the sustainable growth of the Thai film industry.”

Thai Night has been held annually for over 14 years since 2011. It is a platform to showcase the potential of the Thai entertainment industry, as well as to strengthen cooperation between Thai entrepreneurs and international buyers, as well as international investors, and to further develop the Thai entertainment industry for sustainable growth. It is also a channel to spread the proud culture or Soft Power of Thailand for the international community to know and understand more. In addition to showcasing the efficiency of the Thai film industry to the world, the event also features a Thai Pavilion, where representatives from the Thai film industry will participate in business matching negotiations to build networks with entrepreneurs from various countries at booth number 22.01 on the Palais-1 floor at the Palais des Festivals et des Congr?s de Cannes from May 13-21, 2025.

Another highlight of the event is the presentation of Thai food under the “Thai Select” symbol, which guarantees the quality and taste of authentic food, served at the Thai Night event to entertain attendees from around the world, reflecting the identity of Thai food as a widely recognized Soft Power. “Organizing Thai Night this time is another proof of the potential of the Thai film industry, that we are ready to compete and grow proudly on the world stage,” said Ms. Sunantha.

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