Traveloka, Southeast Asia's leading integrated travel platform, has partnered with the Tourism Authority of Thailand (TAT) to promote tourism in the North

Mr. Albert, co-founder of Traveloka, revealed, "Domestic tourism continues to play a crucial role in Thailand's tourism industry. The North holds immense cultural value and significance for travelers. Working with the TAT will enhance tourist awareness and facilitate travel by combining the country's tourism strengths with Traveloka's digital capabilities. We are committed to supporting sustainable growth and empowering local entrepreneurs and communities who contribute to the vibrant and vibrant tourism destinations."

With a full range of services, from flights and accommodations to activities, Traveloka continues to enhance the trip planning experience, particularly in the North, where the platform can positively impact local entrepreneurs and make authentic local experiences more accessible to travelers.

Promoting Northern Tourism through Partnership with the TAT: The partnership between Traveloka and the TAT reinforces the distinctive identity of the North, particularly Chiang Mai. This aligns with TAT's global marketing concept, "Sense of Siam: A Journey to Total Wellbeing," which emphasizes mindful tourism, comprehensive well-being, and immersive cultural and community experiences.

Furthermore, TAT is promoting regional flight routes through its "New Aviation Hub" strategy, which increases accessibility to the North. The new international flight route connecting to Chiang Mai further cements the city's role as a secondary airport and regional travel hub. Meanwhile, Traveloka supports destination search, digital visibility, and demand generation through its platform.

Mr. Khajondet Aphichattrakul, Director of the Northern Region of the Tourism Authority of Thailand (TAT), stated, "Our collaboration with Traveloka expands the potential of promoting Northern tourism in line with the country's tourism strategy. Through digital communications and strategic campaigns, we can drive quality tourism, enhance regional capabilities, and support the sustainable growth of local businesses in various provinces in the North."

The TAT Northern Region has implemented the "Season of Relaxing @ North" (Thinking of Relaxing...Thinking of Northern Season) project, offering high-value tourism products and services, including health and wellness tourism products such as hotels and accommodations. This is combined with health tourism activities such as spa treatments, mineral spas, onsen baths, sound healing activities, healthy food, and craftwork such as handwoven fabrics and silverware. In collaboration with travel partners such as Traveloka, whose approach and targets align with their respective targets, they are promoting winter tourism under the "Relaxing @ North" campaign, offering a 15% discount (up to 200 baht) when booking hotels/accommodations and activities through the Traveloka platform from November 15, 2025, to March 30, 2026. Special promotions are also offered every month, such as special discounts during the month of December. Furthermore, travel routes, hotels/accommodations, and health tourism activities are being promoted through KOLs and influencers to raise awareness and encourage more tourists to travel and stay. Over 1,000 hotel/accommodation and health tourism partners in the North have expressed interest and participated.

The North remains a region rich in cultural charm, scenic views, and local cuisine. Therefore, Traveloka has curated experiences that reflect these unique characteristics on its platform, including local Lanna cuisine, handicraft workshops, and award-winning wellness centers. Or popular adventure activities. Partners like Flora Creek Hotel Chiang Mai (Kritsada Doi), which offers a stay experience amidst nature and local handicrafts, said Mr. Sitthiphong Netipat, CEO of Flora Creek Hotel, “This collaboration with Traveloka helps us reach a wider audience and increase our visibility. Although it's still in its infancy, we see potential to drive future tourist growth, increase engagement with the hotel's wellness and cultural offerings, and support overall sales and business growth. Furthermore, this collaboration aligns with our shared vision of enhancing the quality of life of local communities and spreading Lanna cultural heritage to people from other regions of Thailand and abroad.”

This collaboration was further boosted by Traveloka's 12.12 Super Sale, held from December 3rd to 12th, which facilitated year-end travel planning by offering discounts of up to 50% on flights, hotels, and activities. This allowed users to travel to popular tourist provinces, particularly the northern region, renowned for its culture and natural beauty, with greater convenience and value. Meanwhile, Traveloka and the Tourism Authority of Thailand (TAT) continue to collaborate with partners in accommodation, airlines, and event organizers. Both organizations remain committed to supporting local communities and promoting secondary cities. and continue to drive sustainable growth of the Thai tourism industry

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