LHMH launches Grande Centre Point Voyage Pattaya, the 10th hotel in the Grande Centre Point group, a Limited Collection themed hotel and the 3rd Grande Centre Point in Pattaya. The total investment exceeds 4.3 billion baht. Full operation is expected in October, boosting the group's total revenue to 8 billion baht this year.

Suwanna Phutthaprasat, CEO of LH Mall & Hotel Co., Ltd., revealed that the concept behind the Grande Centre Point brand is to create 'a destination people want to return to' through four principles: Quality First (investing in the quality of buildings, common areas, and facilities for long-term value), Experience-driven (designing experiences beyond just rooms, giving guests a reason to spend the whole day at the hotel), Thai Hospitality (blending Thai warmth and service with international standards), and Continuous Innovation (developing new concepts in every project). Each hotel should have its own character and story.

Grand Center Point Voyage Pattaya reflects this deciphering of the needs of modern travelers. We didn't just build a hotel for relaxation, but to offer a comprehensive experience encompassing entertainment, wellness, family activities, and international conferences all in one destination. This demonstrates that Thai hotel brands can compete strongly with global chains, understanding travelers, the context of the destination, and daring to create their own unique identity.

The launch of Grand Center Point Voyage Pattaya therefore further strengthens LHMH's business scope. "It's about jointly elevating Pattaya from a seaside tourist city to a 'World-Class Family & MICE Destination,' creating more than 1,000 local jobs and stimulating Thailand's economy and tourism sustainably."

Mr. Kitti Worabhanphot, Managing Director of LH Mall & Hotel Co., Ltd., stated regarding the operational goals: "Grand Center Point Voyage Pattaya is a project in our Limited Collection, developed on an area of ??over 111,100 square meters, and is another important step building on the success of Grand Center Point in Pattaya. This year, Grand Center Point Pattaya and Grand Center Point Space Pattaya have an average occupancy rate of over 90%. What we intend is for all three hotels in Pattaya to have a clear and complementary positioning. Grand Center Point Pattaya is ideal for travelers seeking convenience, with its location connected to Terminal 21 Pattaya, while Grand Center Point Space Pattaya focuses on experience and technology." Especially for families and young children.

As for Grand Center Point Voyage Pattaya, we are developing it to the next level as an Integrated Destination that caters to all generations, including the international MICE (Meetings, Incentives, Conferences, and Exhibitions) market. It combines relaxation, a water park, entertainment, restaurants, technology, and meeting and event spaces all in one place. With the clearly distinct positioning of the three hotels, we are confident in launching Voyage and believe that these three projects will strengthen Grand Center Point's presence in the Pattaya market in the long term. We are highly confident in launching this project, targeting an occupancy rate of 75-80% in the first year and confident that it will reach 90-95% during the high season. With its positioning as a high-quality Integrated Destination, we expect average room rates to be 15-20% higher than typical 5-star hotels in the area.

We aim for first-year revenue of 1,300 million baht, with an estimated payback period of approximately 7 years. This is supported by a projected 30% non-room revenue, which will generate continuous cash flow even during the low season, and the full opening in October. This will be a key driver in boosting LHMH Group's total revenue in 2026 to 8 billion baht, representing approximately 35% growth from the previous year, setting a new historical record. Furthermore, it strengthens the portfolio with the next project, Grand Center Point Chinatown Bangkok, which will be another significant landmark in the economic and tourist district, with an investment value of 3.6 billion baht. It is expected to open in the second quarter of 2028.

Mesinee Kaewratree, Director of Marketing and Corporate Communications at LH Mall & Hotel Co., Ltd., added regarding the marketing strategy and target group: “Grand Center Point Voyage Pattaya is positioned as an Integrated Destination Hotel under the concept of The Borderless Journey to meet the needs of the Multi-Generational Travel trend, which is our main target group. This also includes high-value international travelers – families, couples, and groups of friends – seeking premium relaxation and experiences different from typical hotels, as well as leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) groups, and those seeking staycation and long-stay experiences. Our goal is not just to increase guest numbers.” But it's about creating an ecosystem that connects leisure, entertainment, and lifestyle. In marketing, we don't just create campaigns; we create a world where guests can become part of the story, a place they want to return to.

And we aim to build a long-term, growing brand through storytelling, brand IP, and experience marketing, fostering both brand loyalty and non-room revenue. We designed the 12 Guardians characters and the Xentier universe to connect everything.

"We integrate guest experiences from hologram welcome in-room activities like Find the Guardians and animated films at The Sand Theatre to exclusive merchandise and collectibles at the Mustard Shop. We also encourage direct online bookings, granting guests Voyage Tokens redeemable for activities, dining, entertainment, and collectibles. Furthermore, we're developing a Voyage Member program offering benefits on both stays and exclusive souvenirs, fostering long-term brand loyalty. The target for the first year is a 65% Thai clientele and 35% international clientele from Asia, Europe, particularly Scandinavia, and the Middle East. This market diversification will create balance and mitigate long-term risks from tourism market volatility," said Mr. Kittipong Wongwarn, General Manager of Grand Center Point Voyage Pattaya, highlighting the hotel's features and facilities. "The hotel's standout feature is its diverse range of experiences catering to all ages within a single hotel." Each area has its own character, story, and caters to different age groups. It includes Time Traveller Water Park, a massive water park spanning over 20,000 square meters, divided into Lost World (a prehistoric adventure world) and Tomorrow Land (a futuristic world). These two worlds are connected via a Lazy River, Cave Trail, Skywalk, and Time Tunnel. Along the way, there are Crystal Cave, Stalactite Cave, Ice Cave, Lava Cave, and a Lava Pool (an outdoor heated pool), making even the journey between zones an integral part of the experience. There are also a variety of entertainment activities, including the Voyage Circuit electric go-kart track, the nearly 1,000 square meter Midnight Nebula game room featuring the Voyage Shooting Games, an interactive game developed exclusively for this park, the Rainbow Ville Kids Club with play equipment and an imaginative village where children can role-play their favorite professions, and The Sand Theatre, which screens animated films to introduce children and families to the Voyage characters and universe.

For health and wellness enthusiasts, there's Crimson Canyon Wellness, a 1,400 square meter space fully equipped with Technogym equipment, a Hybrid Training Zone, a climbing wall, Muay Thai training, a steam room, sauna, and jacuzzi with ocean views. There's also the Halo Convention Centre, a large, pillarless convention center with an 8-meter high ceiling, featuring a massive 28.5 x 5.5 meter LED screen, a boardroom, business lounge, VIP room, and the Time Traveller Terrace for outdoor events, accommodating up to nearly 1,600 people. The resort offers 494 guest rooms and suites, all with 100% ocean views, designed to cater to travelers of all sizes, from day travelers to large families. And for foodies and those seeking a relaxing atmosphere, there are 9 restaurants and bars. Highlights include Chef Man Seafood, a Cantonese Chinese restaurant from Chef Man, developed into a seafood concept specifically for Pattaya and its first branch outside of Bangkok; Blue Atlantis Rooftop Restaurant on the 33rd floor with panoramic views of the sea and Pattaya city;

The Portrait of Voyage Sky Bar, an open-air sky bar highlighting the Pattaya skyline and sunset; Brooks Brunch & Bar, a restaurant offering meals throughout the day, from breakfast to late night; and various special concept restaurants in different zones, providing diverse dining experiences from morning to night. Grande Centre Point Voyage Pattaya is scheduled to fully open in October 2026. For details, reservations, or further information, please visit https://voyagepattaya.com, Line@: @voyagepattaya, Facebook: @voyagepattayahotel, or Instagram: @grandecentrepoint.voyage

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