A World-First in Duty Free: King Power Partners with Avolta Unifying Membership Benefits Beyond Borders and Setting a New Standard in Travel Retail Through ‘Customer Centricity’

Mr. Aiyawatt Srivaddhanaprabha, Executive Chairman of King Power Group, stated: siad “This strategic partnership marks the first time in duty-free history that two industry leaders have chosen collaboration over competition, creating a borderless network of member privileges for travellers. Our shared goal is Customer Centricity — to enhance the customer experience and journey by combining the strengths of both organisations. This is just the beginning, paving the way for many more collaborations and innovations in the future.”

King Power and Avolta are not only committed to delivering the ultimate travel experience, but also to reshaping the global travel retail landscape. Together, they aim to drive the industry forward and redefine the standard for travel retail excellence worldwide. Further phases of this partnership will soon follow, bringing even greater benefits to members of both organisations.

Two global duty-free giants, King Power, Thailand’s leading travel retail group, and Avolta, an international leader in travel retail and food & beverage with operations spanning over 70 countries and a membership base exceeding 10 million worldwide, have announced a landmark strategic partnership.

This collaboration aims to elevate both organisations’ loyalty programmes by integrating cross-border member privileges, offering customers a truly seamless and exceptional experience, representing a powerful realisation of “The Power of Possibilities” – transforming limitations into opportunities and creating sustainable shared value, underpinned by a core strategy of ‘Customer Centricity’.

Through this strategic partnership, members of both organisations will enjoy reciprocal benefits through the joint Loyalty Programme:

King Power’s POWER PASS members who join Club Avolta will receive Platinum-tier privileges for one year, along with exclusive discounts at Avolta’s network of duty-free shops, hotels, restaurants, airlines, and car rental services worldwide. Meanwhile, Club Avolta members who register for the POWER PASS will gain access to King Power’s exclusive duty-free privileges, as well as discounts across its restaurants, hotels, and lifestyle destinations in Thailand — making their travel experiences in the Kingdom more rewarding and memorable.

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