Her Royal Highness Princess Sirivannavari Nariratana Rajakanya has been invited by the Director-General of the World Intellectual Property Organization (WIPO) to serve as the “WIPO Ambassador for Fashion and Design.” She is the first royal to hold this position, recognizing her exceptional talent and outstanding contributions that are evident internationally.

Mr. Darren Tang, Director-General of the World Intellectual Property Organization, reported on the reasons for WIPO's invitation to Her Royal Highness, stating that it is a continuation of the success achieved in August 2015, when WIPO bestowed upon her the WIPO Award for Creative Excellence. This award recognizes her contributions in translating Thai heritage and craftsmanship into contemporary fashion through creativity and intellectual property, and her effective use of the intellectual property system. There are 541 registered intellectual property items in Her Royal Highness's name, including 256 product designs, 227 copyright notifications, and 58 trademarks. Trademarks are registered in 34 countries, such as the European Union, the United Kingdom, China, Japan, India, and the United States, covering fashion, jewelry, leather goods, home decor, and various services.

These reflect Her Royal Highness's commitment to using intellectual property as a foundation for sustainable creativity. Her Royal Highness's work also includes collaborating with artisans and handicraft groups throughout Thailand to help communities develop their traditional cultural heritage into products that are competitive in contemporary markets, creating both trade opportunities and enhancing cultural identity. This integrates cultural heritage, design, and intellectual property, serving as an inspiring role model for others to follow. The Director-General hopes that Her Royal Highness's position as a WIPO Ambassador for Fashion and Design will expand her work beyond Thailand, particularly in supporting communities in other countries to discover new potential in creativity, design, branding, and the strategic use of intellectual property, leading to inclusive and sustainable economic growth.

On this occasion, Her Royal Highness inaugurated an exhibition honoring and celebrating her valuable contributions to excellence in intellectual property creation, which the Ministry of Commerce, in collaboration with the World Intellectual Property Organization, organized under the concept of... “JOURNEY of INSPIRATION Empowering Community through Intellectual Property: Design and Creativity” is an exhibition to honor and disseminate the genius in promoting creativity and preserving the nation's artistic and cultural values, reflected through intellectual property works including copyrights, designs, and trademarks.

During this visit, Deputy Prime Minister and Minister of Commerce, Mrs. Supajee Suthamphan, Director-General of the World Intellectual Property Organization, Mr. Darren Tang, the Permanent Secretary of the Ministry of Commerce, the Director-General of the Department of Intellectual Property, the Ambassador and Permanent Representative of Thailand to the World Trade Organization and the World Intellectual Property Organization, senior executives of the Ministry of Commerce, the Permanent Mission of Thailand, and officials of the Ministry of Commerce in Geneva were present to welcome Her Royal Highness at the World Intellectual Property Organization headquarters.

The exhibition is divided into several important zones, including Zone 1, “Intellectual Inspirations,” which presents the origins of Her Royal Highness's inspiration and the approaches to creating the works. And His Majesty's vision in using art, design, and intellectual property as mechanisms to create sustainable value for the community, society, and economy. Zone 2, "WIPO Award," showcases the stories of honor on the occasion of the World Intellectual Property Organization (WIPO) bestowing the "WIPO Global Leader Award" upon His Majesty King Bhumibol Adulyadej, Rama IX, in 2009, the "WIPO Award for Creative Excellence" upon Her Royal Highness Princess Maha Chakri Sirindhorn in 2015, and the "WIPO Award for Creative Excellence" upon Her Royal Highness Princess Sirivannavari Nariratana Rajakanya on August 14, 2025, along with displays of important events related to the award presentations and commemorative postage stamps in honor of His Majesty.

Zone 3, "Following the Legacy," presents His Majesty's vision. With a firm commitment to continuing, preserving, and expanding the royal aspirations of Her Majesty Queen Sirikit, the Queen Mother, in conserving the heritage of Thai weaving and creating Thai handicrafts, Zone 4, “Creative Assets,” compiles statistics on intellectual property in various fields. Zone 5, “Intellectual Property,” displays 18 royal fabric patterns that can be further developed to generate income for more than 800,000 households in 77 provinces nationwide, representing an economic value of more than 200 billion baht.

Zone 6, “Music,” displays copyrighted music and royal compositions. Zone 7, “Trademarks,” presents the registration of the “SIRIVANNAVARI” brand trademark and various symbols under protection in 34 countries worldwide. Zone 8, “Design Patents,” displays product, clothing, and jewelry designs under the brand. SIRIVANNAVARI Zone 9, “Geographical Indication (GI),” presents the further development of Thai geographical indication products. Zone 10, “Shining Future,” presents Her Royal Highness's vision for the future.

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