“THAIFEX – ANUGA ASIA 2025” World Food Trade Stage
Ms. Sunantha Kangwalakulkij, Director-General of the Department of International Trade Promotion, revealed that Thailand has advantages in the food industry, from the variety of raw materials, the abundance of natural resources, the unique food culture, and the ability of Thai entrepreneurs to develop and adapt to the global market. With these strengths, the government has continuously driven the “Thai Kitchen to the World Kitchen” policy to elevate the Thai food industry to be recognized internationally and to promote Thailand as a regional food hub. As for the Department of International Trade Promotion, which is the main agency driving Thai trade to the world market, it has carried out more than 700 activities to support Thai entrepreneurs, with a target to create a total trade value of more than 92 billion baht and assist more than 260,000 entrepreneurs. There are 58 trade ambassadors around the world working proactively and closely monitoring the trade situation. In addition, the Thai SELECT project, which has 1,779 locations worldwide, has been upgraded by adjusting the certification criteria to a star system using the orchid symbol.
“THAIFEX – ANUGA ASIA is an important mechanism to drive the mission of the department. By providing an opportunity for Thai entrepreneurs to showcase their potential, negotiate business deals, and learn about global industry trends, the event will feature exhibitions of new products, technologies, and innovations, along with educational activities, workshops, and international competitions, which will help increase Thailand’s competitiveness on the world stage,” said Ms. Sunantha.
THAIFEX - ANUGA ASIA 2025 has received a very good response and has received more attention than the previous year, with a total of 3,233 exhibitors in 6,205 booths from Thailand and over 56 countries worldwide, exhibiting a complete range of products, including beverages, ready-to-eat foods, food technology, frozen foods, vegetables and fruits, meat, rice, seafood, snacks, and snacks. It is expected that there will be more than 90,000 trade visitors from around the world throughout the 5 days, with an estimated value of immediate purchases and purchases within 1 year totaling over 98 billion baht.
“With the cooperation of both domestic and international partners such as the Thai Chamber of Commerce and Koelnmesse, Germany, THAIFEX - ANUGA ASIA 2025 will be more than just a trade exhibition, but will be a center for regional business cooperation. and is an important force in driving the Thai economy towards stability and sustainability in the future,” said Ms. Sunantha.
Dr. Kritsana Wachikrailas, Vice Chairman of the Thai Chamber of Commerce, said that THAIFEX - ANUGA ASIA is an important platform that provides opportunities for Thai entrepreneurs to expand their food and beverage markets to the international stage. Currently, Thailand ranks 12th in the world in terms of food exports, and in 2025, food exports are expected to reach 1,750,000 million baht, an increase of 6.8 percent from the previous year. This is in line with the “Thai Kitchen to the World Kitchen” policy, which aims to promote Thailand as the world’s food export hub. As the world’s 4th largest food industry trade fair, THAIFEX - ANUGA ASIA plays an important role in driving Thailand’s food and beverage businesses, including SME entrepreneurs, start-ups, and large companies, to connect with importers, buyers, and business partners from around the world. This year, it is expected that 1,184 Thai entrepreneurs will participate, of which more than 500 are SME entrepreneurs, reflecting Thailand’s potential in product development and international market expansion. There are also more than 2,000 international entrepreneurs from various regions, such as East Asia, ASEAN, Europe, the United States, Latin America, and Africa.
This year, THAIFEX – ANUGA ASIA 2025 focuses on connecting Thai entrepreneurs with megatrends in the food and beverage industry, such as Plant-Based, Sustainable Products, Functional Foods, and organic agricultural products, which are categories that are gaining popularity in the European and Chinese markets. Entrepreneurs will have the opportunity to present new product innovations that meet the rapidly changing needs of consumers around the world, and can be effectively expanded into the international market.
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