MEDIABUZZ, one of the rapidly growing new business units under the BUZZEBEES group, a leader in CRM and Digital Engagement, has announced a significant achievement by winning the "Thailand Affiliate of the Year" award from the Lazada SEA Awards 2025, reaffirming its leadership in the Affiliate Marketing business and moving forward to become a comprehensive Affiliate Marketing Platform. Last year, it generated total sales (GMV) for brands and partners of over 4.4 billion baht in 2024, an increase of over 100% from 2.2 billion baht in 2023.

Currently, the Affiliate Marketing market in Thailand and the Southeast Asian region is growing remarkably. According to Market Research Thailand, the acceptance of Affiliate Marketing in Thailand has increased from 19% to 35% by 2025, significantly outpacing Influencer Marketing, which has grown more slowly. It is still predicted that Affiliate Commerce in Thailand has the opportunity to grow continuously. Due to the increasingly important role of Content Creators, there are currently more than 9 million Thai Content Creators involved in Affiliate Commerce, helping to promote products and services, which significantly affects consumers' purchasing decisions. In addition, consumer behavior has clearly changed. In 2025, 83% of Thai consumers will buy products based on the recommendations of Influencers or Affiliates, which shows trust in people's voices more than traditional advertising, emphasizing the strong potential of Affiliate Marketing in the long term. MEDIABUZZ is a company that specializes in creating sales-generating content (Sales Conversion Content) and performance marketing (Performance Marketing), with a combined media network of over 20 million followers. It covers a wide range of categories, such as media that focuses on both offline and online promotions, airline tickets, travel, product reviews, fashion, beauty, pets, and even marketing and investment media, including TidPro (2M followers), Review of Good Things (1.3M followers), Dealigo (780K followers), Jelly (470K followers), Salary Investor (370K followers), and many more. It has also expanded its success as a leader in Affiliate Marketing to 3 countries in the Southeast Asian region: Singapore, Malaysia, and the Philippines.

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